Sister Pact: The Aussie Twins Taking Green Beauty Brand Dr. Roebuck’s From All-Purpose to Ultra Bespoke
April 20, 2017
There are lots of words you expect to read on a “green” beauty product label like: natural, ethically-sourced, paraben-free, etc. But “custom,” “anti-aging” and “clinically-tested” usually aren’t among them. That’s what makes Dr. Roebuck’s, a family brand cooked up in Sydney, Australia so special.
Dr. Roebuck wanted a salve to soothe the eczema that afflicted his identical twin infants, Zoe and Kim. It was compounded by a local pharmacist and kept in the fridge for the whole family to use.
Fast forward nearly four decades later, and those very same daughters are upgrading the range from simple, skin-soothing, hand-crafted salves to potent anti-aging serums, eye creams and custom treatments slick enough for the ultra chic counters of Holt Renfrew.
Sitting down with Kim and Zoe who finish each other’s sentences (not surprisingly!), the first question is obviously what it’s like to work one’s sister. “We keep each other going – it’s a lot work right? So much respect to those ladies who did it on their own – like Bobbi Brown and Jo Malone and women like that. Kim is Marketing Director and I am the Creative Director so we don’t step on each others toes. But we do have to go to dinner and say – ok, no work talk!”
In honour of Earth Month, the twins launched a luxe pop-up shop at Holt Renfrew in Toronto where you can custom-blend your serum tailored to your skin type (it’s expected later this year in Vancouver – stay tuned). Fill out a digital survey and on the spot you get a customized serum, hand-crafted by one of their skin therapists. “You’ll also get recipes that can help heal any skin ailments like inflammation or redness,” says Kim, drawing from their own hyper healthy upbringing–like only being able to eat carob instead of chocolate.
Staying true to their real simple roots, the brand’s R&D has an equally homegrown feel. “All the formulations are created five minutes from my house,” says Zoe, who notes there’s a minimum of nine active ingredients in each serum. “We know the supply chain, where it’s being refined and what’s in it. For instance, Rosehip oil can be bought synthetically and cheaply but not in this case – our father’s name is on the box so we would never do that.”