Ep 43 GlamGlow Co-Founder Shannon Dellimore on Glitter Mask Logic, Cult of SuperMud and Is The Best-Selling Mask Getting Sisters?!?

November 28, 2018

Jill Dunn with GlamGlow’s Shannon Dellimore and Carlene Higgins inside Glam Land Los Angeles.

Pinch us! In this Hollywood edition of Breaking Beauty, we sat down with Shannon Dellimore, co-founder of the one and only GlamGlow. One of the fastest growing indie beauty brands around, GlamGlow launched in 2011 with just one product: a mysterious mud that had been passed around from celebrity to celebrity in unmarked jars to clear up imperfections and create a spa-style glow in 15 minutes flat. (Check out an early prototype of the packaging designed by her daughter, below, cuuute.)

An early packaging prototype courtesy of Shannon and Glenn Dellimore’s daughter

The final packaging as you see it on store shelves and Instagram posts today

But this isn’t just a studio recording y’all. We were lucky enough to be invited into Glam Land—the posh HQ housed in a 1920s mansion in the Hollywood Hills. Find out the hidden secrets behind the Tudor walls, as Shannon reveals the star-studded story behind how the original YouthMud came to be. Then we go deep on the beloved follow up—SuperMud Clearing Treatment Mask—that earned a spot as Sephora’s top selling mask for three-years straight, not to mention being awarded Allure’s Best in Beauty three years in a row thanks to its activated charcoal formula blended with six (!) acne-obliterating acids.

Your co-hosts enjoying some natural filters and palm tree photo ops courtesy of GlamGlow

GlamGlow broke onto the scene with its laser focus on instant, transformative results—a ‘masking’ brand before K-Beauty sheet masks were even a glint in any self-care enthusiast’s eye. It broke the internet, too, with a mind-blowing Sonic the Hedgehog collaboration that would lead to many more glittery… greats or gimmicks? Shannon answers that precise question, and lets us in on GlamGlow’s next move, including a hint that a certain cult-product may soon have some little sisters in store.

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Products mentioned in this episode: GlamGlow YouthMud Tinglexfoliant Treatment; GlamGlow SuperMud Clearing Treatment; GlamGlow GlowPowder

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