Ep 59 Atelier Cologne Co-Founder Sylvie Ganter on Perfume 101, How to Wear Fragrance Like a French Girl & The Iconic Scent She’s Not Having

How chic is this woman??? Today we have Atelier Cologne co-founder Sylvie Ganter on the mic! And the story behind this indie fragrance brand is a doozy— in fact, it’s a LOVE story, dramatic twists and all. Sylvie started the Maison de Parfum with her boss-turned-boyfriend, Christophe Cervasel, back in 2009. The impassioned couple built the business with one idea: taking the classic cologne category and coming up with a way to make the citrus-based juices last hella longer. Hence, how a new category, Cologne Absolue, was born.

Now celebrating its 10th anniversary, Atelier Cologne boasts over twenty stand-alone stores around the world— most recently with an outpost at Hudson Yards. The brand is so hot, L’Oréal Luxe scooped it up back in 2016. It’s just one example of how indie fragrance brands are pretty much killing it right now, as the thirst for unique signature scents continues. Come on— who doesn’t love those candy-coloured leather cases that can be monogrammed with custom-engraving?

In this episode, we’ll chat about the best-seller, Orange Sanguine, which has won a FIFI Award (that’s basically the Oscars of the fragrance world!) Sylvie also schools us on the difference between an eau de toilette, eau de parfum, and cologne. You’re also going to hear her tips for finding your own signature scent, how to tell someone you care about that their perfume is killing you and she shares her tips on making fragrance last (or in Carlene’s case, how to apply it so it doesn’t make her delicate nose all stuffy #TRUTH.)

Products mentioned in this episode: Atelier Cologne Citron d’Erable Cologne Absolue; Atelier Cologne Bois Blonds; Atelier Cologne Orange Sanguine; Atelier Cologne Pacific Lime

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