Ep 87 – How NYX Cosmetics Founder, Toni Ko, Is Changing The Beauty Game (again!)

In 1999, Toni Ko completely changed the game on how prestigious drugstore makeup could be with NYX Cosmetics – highly pigmented makeup in sleek packaging, at rock-bottom prices. One multi-million-dollar acquisition and a five-year, non-compete agreement later, makeup mogul Toni Ko is ready for her second act. Launching this week, Bespoke Beauty Brands is an incubator for the kind of beauty influencers that helped put NYX on the map.

We’re revealing all on her first collaboration with inimitable makeup artist and RuPaul’s Drag Race favourite, KimChi. Tune in as we unbox KimChi Chic Beauty on the air! Plus, Toni gets real about the wild world of entrepreneurship (like is selling your brand for half a billion dollars really as dreamy as it sounds?) You’ll also hear all about Toni’s #topshelf must-haves, and her sage advice to anyone out there hustling to become the next beauty unicorn.

Products mentioned in this episode: NYX Cosmetics Makeup Microbrow Pencil; NYX Professional Makeup Slim Eyeliner Pencil in Black; NYX Cosmetics Jumbo White Pencil in Milk; KimChi Chic Beauty; Dove Beauty Bar Soap; La Mer Genaissance de la Mer The Eye & Expression Cream; Estee Lauder Advanced Night Repair; Neutrogena Ultra-Soft Makeup Remover Wipes for Waterproof Makeup; Lancome Bi-Facil Double Action Eye Makeup Remover.

Every product is independently selected by Breaking Beauty Podcast hosts and/or guests. Products you purchase through our links may earn us a commission.

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