Ep 100 Meet the Mysterious Makers Behind Colour Pop, Kylie Beauty, Tati Beauty & More Viral Beauty Hits

January 15, 2020

Welcome to our milestone, 100th episode!! Can you believe?! Our baby girl’s a centenarian already. Today we’re harkening back to our origins with an epic #foundersrule tale, with a brand leading the future of beauty as we enter a new decade. Meet John and Laura Nelson, the siblings behind Seed Beauty, a beauty incubator that’s launched mad successes like Colour Pop, Kylie Cosmetics, KKW Beauty, and most recently, Tati Beauty by mega influencer Tati Westbrook.

Outside Seed Beauty’s Oxnard, California HQ

In today’s episode, we visit Seed Beauty’s HQ in Oxnard, California, to peep the direct-to-consumer brands capable of taking a single customer request from concept to creation in just five days!!! John and Laura reveal the answers to the question on everybody’s mind: how is it possible to deliver high quality products at such a low price, so fast? Case in point: Jill and Carlene’s fave Super Shock Shadows from Colour Pop – gorgeous cream-to-powder pigments that sell for just $6 bucks.

Colour Pop’s low-price hit, Super Shock Shadows

In their first podcast ever, John and Laura trace the story behind how Seed Beauty came to be – pivoting the family business from one of the largest outside suppliers to global beauty brands to a vertically integrated platform launching its own brands. We get the juice on how a certain Kardashian family spun their warehouse into overdrive, and you’ll hear some hints on what this industry power player has cooking up next.

Products mentioned in this episode: Colour Pop Super Shock Shadows; Kylie Cosmetics Lip Kits; Sol Body; Fourth Ray Beauty

Every product is independently selected by Breaking Beauty Podcast hosts and/or guests. Products you purchase through our links may earn us a commission.


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Sephora – Stressed out skin? Head to a Sephora store or sephora.com to shop skincare and to learn more about the skin-saving lineup from Drunk Elephant, Tatcha, Barbara Sturm, Fresh, Dr. Dennis Gross and Laneige.