Ep 114 Meet The Original Influencer, Bare Minerals Creator Leslie Blodgett
April 22, 2020
Who needs some motivation mojo right now?! Today, we’re serving the JUICE, with the “Queen of Beauty” Leslie Blodgett, creator of Bare Minerals makeup — celebrating its 25th anniversary this year. Named the most influential woman to impact the beauty industry since Estée Lauder by the New York Times, Leslie is the person responsible for changing the way millions of women apply makeup. She’s also been known to do the splits on boardroom tables!
With its tagline: “Makeup So Pure and Clean You Can Sleep In It” and just five ingredients on the label, BareMinerals Original Loose Powder Foundation was a panacea for skin so sensitive, makeup wasn’t even an option. But it should have been a flop. Mineral, loose powder foundation had to be explained, applying it required a tutorial, and the formula had already been collecting dust on store shelves. Listen in to find out how Leslie would turn the famous “tap-swirl-buff” method into a global phenomenon, and the #relatable secret to the brand’s unlikely success. (Stay tuned until the end for our honest review!)
Now in the next phase of her career, Leslie is an educator, philanthropist and angel investor. This month, the industry veteran is sharing her candid insights on business, life and beauty through personal stories with her debut book, Pretty Good Advice: For People Who Dream Big and Work Harder. We’ve got the sneak preview — plus, find out what Leslie is calling the next big thing in beauty, and the sound advice that any entrepreneur can take all the way to the bank.
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