Ep 127 The #DamnGood New Indie Brands To Get On Your Radar, Stat

July 22, 2020

As two longtime beauty editors, we’ve always made it a point to highlight the “breakthrough” people, products and moments snatching our attention. Today, we’re shining a light on the latest indie brands breaking through a whole lotta clutter. From the next K-Beauty Vitamin C serum bound to make its way onto your top shelf with its purse-friendly price tag, to the colourful Gen-Z toner already fire with TikTok fans, here are our picks of what’s sure to be the next big things.

New skincare brands on the block: Good (Skin) Days (left) and BalmLabs (right)

Plus, if you love Black-owned beauty brands, discover the under-the-radar Canadian haircare brand for curly girls that’s just been scooped up by Target, along with a haute hair jewelry line designing functional art for afros, locs and braids. Nude lipsticks for all skin tones (for real), and a first-to-market powder shampoo for zero-waste fans – these are the #DamnGood indie brands to get on your radar, right now.

Meet the chic AF hair tools giving us all the tingles: Afra (left) and Crown Affair (right)

Products Mentioned In This Episode:

*Note that every product recommended by Breaking Beauty Podcast hosts is independently selected, though some products you buy through the below links may earn us a commission.*

Kaja Cosmetics Air Hearth Lightweight Natural Finish Lipstick

Good (Skin) Days C’s The Day Serum
Inn Beauty Project Down To Tone Life-Changing Toner

Biologique Recherche P50 Lotion

Balm Labs Clear Balm Power Elixir (use code BreakingBeauty20 at checkout)

OWA Haircare Moondust Collection: Hair Wash

Fable and Mane HoliRoots Cleansing Shampoo
Fable and Mane HolitRoots Conditioner

Up North Naturals Curl Ease Styling Lotion

Up North Naturals FreshenUp Hair Mist Spray

Up North Naturals Hydrating Hair Milk

Afra Loc Bands & Beads

Afra Afro Pic Comb

Crown Affair The Brush 001

Mason Pearson Brush

CTZN Cosmetics Nudiversal Lip Duo