Ep 129 Sol de Janeiro Co-Founder Camila Pierotti
August 5, 2020
How did a “sunshine-in-a-jar” body cream come to sell every 28 seconds at Sephora? Today, we’re diving into the cult-fave Brazilian body care line that celebrates your every curve with its beach-vibe packaging and ridiculously addicting scent. Launched back in 2015, Sol de Janeiro’s body butters, washes and scrubs are inspired by the beaches of Rio, all designed to help you flaunt the body you’ve got. We get the backstory on the brand’s cheekily named Brazilian Bum Bum Cream, as Camila reveals how the founders broke all kinds of classic business rules on the path to the brand’s massive success.
Plus, Camila harkens back to her roots to share Brazilian beauty secrets (like why they’re so obsessed with their toes!) and the traditional dessert recipe she still makes today. Stay tuned until the end for Carlene and Jill’s personal reviews on what makes Sol de Janeiro’s best-selling Brazilian BUM BUM cream so.damn.good. And ANNOUNCEMENT EMOJI! Follow our Instagram where we’ll be hosting a very special giveaway valued at $500 for one of our lucky listeners.
Products Mentioned In This Episode:
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Sol de Janeiro Brazilian Golden Body Veil [discontinued]
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