Ep 132 ColorWow Hair Founder Gail Federici
August 26, 2020
Meet Gail Federici, founder of ColorWow and the Queen of no bad hair days! Today, we get the origin story on the magical root coverup makeup that’s been saving us between salon sessions during quarantine. Case in point: Google searches for ColorWow Root Cover Up spiked 600% in 2020. Today, we get the backstory behind the genius hair color-in-a-makeup-pan, earner of seven Allure Best in Beauty Awards and the impetus for about a bazillion knock-offs.
Founder Gail Federici goes way back to share her roots in inventing strand-saving products, including the backstory behind her other brainchild, John Frieda Frizz Ease Serum. She’s also going to take us through the wild ride of selling that company (that may have involved a coin flip!) And finally, Gail tells us what it’s like working with Kim Kardashian’s mane man, Chris Appleton – he of the “glass hair trend” and arguably the secret weapon behind ColorWow’s trajectory from cult status to mass fandom.
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