Ep 142 Uoma Beauty Founder Sharon Chuter On Why We Need To Think Beyond 50 Shades Of Foundation

November 4, 2020

Can Sharon Chuter be our mentor? Somebody get her an Entrepreneur of the Year Award because this woman is smashing glass ceilings all over the place. Today, we welcome Uoma Beauty founder Sharon Chuter, whose Pull Up For Change initiative made headlines when it launched in the wake of the Black Lives Matter protests earlier this year. The Nigerian-born activist fills us in on how the powerful social media movement that challenges companies to reveal their diversity reports or stop with the performative posts, is still making major headway today. (Plus, you’ll find out which beauty brand surprised Sharon by continuing to pull up.)

Uoma Beauty Say What?! Foundation is available in 51 shades

But first, you’ll hear the burning backstory behind Uoma Beauty, including the moments in Sharon’s career working at illustrious beauty conglomerates that compelled her to develop the first “Afropolitan” beauty brand in the biz. Find out why Uoma’s 51 shades of the award-winning foundation go beyond a dazzling array of hues, offering up not one but six formulas that cater to every type on the Fitzpatrick scale, from very pale to deepest dark. Finally, we’ll catch you up on the important cause, #EndSARS, that Sharon is advocating for today, along with her sage advice for tapping into what we’re calling “Big Sharon Energy.”

Facts from Pull Up For Change

Products Mentioned In This Episode:

*Note that every product recommended by Breaking Beauty Podcast is independently selected, though some products you buy through the below links may earn us a commission.*

Uoma Stay Woke Luminous Brightening Concealer

Uoma Badass Icon Matte Lipstick

Uoma Black Magic Carnival Color Palette

Uoma Say What?! Foundation

Fenty Pro Filt’r Soft Matte Longwear Foundation

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*


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