Ep 177 Re-Play! Meet the Mysterious Makers Behind ColourPop, Kylie Beauty, Tati Beauty & More

The first offish week of summer is almost here!! As your humble hosts take a little time off to re-group and de-stress, we’re re-presenting our epic, 100th episode with John Nelson and Laura Nelson, the low-key siblings behind Seed Beauty, a beauty incubator that launched mad successes like ColourPop, Kylie Cosmetics, KKW Beauty (pre-Coty x Kardashian takeover) and Tati Beauty with mega influencer Tati Westbrook.

We recall our visit to Seed Beauty’s HQ in Oxnard, California, where we peeped the direct-to-consumer brands capable of taking a single customer request from concept to creation in just five days!!! John and Laura reveal the answers to the question on everybody’s mind: how is it possible to deliver high quality products at such a low price, so fast? Case in point: Jill and Carlene’s fave Super Shock Shadows from Colour Pop – gorgeous cream-to-powder pigments that sell for just $6 bucks.

In their first podcast ever, John and Laura trace the story behind how Seed Beauty came to be – pivoting the family business from one of the largest outside suppliers to global beauty brands to a vertically integrated platform launching its own brands. We get the juice on how a certain Kardashian family spun their warehouse into overdrive, and you’ll hear some hints on what this industry power player has cooking up next.

Products Mentioned in This Episode:

• Colour Pop Super Shock Shadows

• Kylie Cosmetics Lip Kits

• Sol Body

• Fourth Ray Beauty

Every product is independently selected by Breaking Beauty Podcast hosts and/or guests. Products you purchase through our links may earn us a commission.

PROMO CODES!! Thank you to our show partners. When you support them, you support the creation of Breaking Beauty Podcast! 

The Nue Co:
The Nue Co creates clean and sustainable supplements with proven results. They take a holistic approach to skincare, with a focus on the connection between inner and outer beauty to deliver ingestible and topical supplements that improve the long-term health of your skin. Try their hero skin supplements including PREBIOTIC+PROBIOTIC, SKIN FILTER, SKIN HYDRATOR and THE PILL at thenueco.com. You can try all the products available from The Nue Co. including their products for gut health, stress and sleep with 20% off using code BEAUTY.

Nutrafol:
Nutrafol is a 100% drug-free oral supplement that’s clinically shown to improve hairgrowth and thickness with less shedding, through all stages of life. You can grow thicker, healthier hair AND support our show by going to Nutrafol.com and entering the promo code BREAKING to save $15 OFF your first month’s subscription

Skillshare:

Skillshare an online learning community that offers membership with meaning. Explore your creativity at Skillshare.com/BEAUTY and get a free trial of Premium Membership.

Barefoot Scientist:

Barefoot Scientistproducts are specifically formulated for the unique needs of your feet. Our listeners get an exclusive 20% off their first order at barefootscientist.com using code: BEAUTY

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*