Ep 177 Re-Play! Meet the Mysterious Makers Behind ColourPop, Kylie Beauty, Tati Beauty & More

June 16, 2021

The first offish week of summer is almost here!! As your humble hosts take a little time off to re-group and de-stress, we’re re-presenting our epic, 100th episode with John Nelson and Laura Nelson, the low-key siblings behind Seed Beauty, a beauty incubator that launched mad successes like ColourPopKylie CosmeticsKKW Beauty (pre-Coty x Kardashian takeover) and Tati Beauty with mega influencer Tati Westbrook.

The latest: ColourPop x Hello Kitty’s Summer Collection (Courtesy of @TrendMood1) drops June 17th.

We recall our visit to Seed Beauty’s HQ in Oxnard, California, where we peeped the direct-to-consumer brands capable of taking a single customer request from concept to creation in just five days!!! John and Laura reveal the answers to the question on everybody’s mind: how is it possible to deliver high quality products at such a low price, so fast? Case in point: Jill and Carlene’s fave Super Shock Shadows from Colour Pop – gorgeous cream-to-powder pigments that sell for just $6 bucks.

Behind the scenes at Seed Beauty HQ

In their first podcast ever, John and Laura trace the story behind how Seed Beauty came to be – pivoting the family business from one of the largest outside suppliers to global beauty brands to a vertically integrated platform launching its own brands. We get the juice on how a certain Kardashian family spun their warehouse into overdrive, and you’ll hear some hints on what this industry power player has cooking up next.

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