Ep 186 Tower 28 Founder Amy Liu on How She Built The Hottest Makeup Brand of The Year (& What She’s Launching Next!)

August 18, 2021

Amy Liu is the founder of Tower 28 Beauty – named after the Tower 28 lifeguard tower at the crossroads of the Santa Monica pier and Venice Beach. Based on its rad aesthetic – sunset-esque cream blushes, bronzers and lip glosses tucked into clear acrylic packaging – you’d never guess that it’s the only make-up brand to follow the U.S National Eczema Association’s guidelines, which means their makeup contains zero potentially irritating ingredients for sensitive skin. What’s more, none of Tower 28’s vegan and cruelty-free products cost a penny over $28.

Meet the new California Girls of Tower 28

Tune in to find out why Tower28 has risen to mass fandom in just two years since its launch, earning celebrity fans like Olivia Munn, Mandy Moore and Kate Bosworth. Amy explains the magic behind the surprising #1 best-seller, the SOS Daily Rescue Facial Spray, which people have been using to treat maskne. Plus, we chat with the Asian-American entrepreneur about how she’s turning the “California Girl” cliché on its head, and even more inspiring ways she’s mentoring the next gen of BIPOC founders. Then, listen to the end for major hints on what Tower 28 is planning to drop next!

One customer’s before and after using the Tower28 SOS Daily Rescue Facial Spray

Products Mentioned In This Episode:

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Ethique is a New Zealand based Zero-Waste Beauty Brand that focuses on conscious beauty with concentrated formulas. To check out their full-range, visit Ethique.com. Join the revolution and give up the bottle!