Ep 238 – The Secret To Nude Lips, Unlocked With CTZN Cosmetics Founders Aleena, Aleezeh and Naseeha Khan

August 10, 2022

A photo of Aleena, Aleezeh & Naseeha Khan, the founders of CTZN Cosmetics with Ep. 238 written over it

Ever wonder how to find your perfect nude? LA-born, South Asian sisters Aleena, Aleezeh and Naseeha Khan struggled to find the one to suit their skin tones, and set about doing something about it. In 2019, the power siblings launched CTZN Cosmetics, a gender-fluid, “nudes for all” lipstick range that launched on the brink of the pandemic. Three years of mask-wearing later, and CTZN is blowing up, as seen on Lizzo, Sza and Hilary Duff. And they’re only just getting started.


In today’s episode, you’ll hear about the exact moment that CTZN Cosmetics went viral on TikTok, crashing their website and changing the young entrepreneurs’ lives forever. Plus, the Khans spill the tea on their latest baller move: signing on celebrity makeup artist Sir John as newly appointed Chief Creative Officer and investor. Discover what comes next for the fire indie brand, along with their #1 rule for finding your own ride-or-die shade.

A photo of the CTZN Cosmetics Founders with their new Creative Director, Sir John

CTZN Cosmetics’ new Chief Creative Officer Sir John

Mentioned In This Episode:

*Some Affiliate Links Below*

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
A screengrab of Mikayla Nogueira from TikTok using the CTZN Cosmetics Nudiversal Lip Duos

The moment CTZN went TikTok-viral, courtesy of Makeup By Mikayla

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For More Trending Makeup Inspo, Check Out These Past Episodes:

Ep 214 – What’s Poppin’?! Meet The TikTok-Famous Makeup Artist Who’s Single-Handedly Making Beauty Products Go Viral, Mikayla Nogueira

Ep 158 The #Damngood Black and Brown-Owned Beauty Brands to Buy Now & Always with Thirteen Lune’s Nyakio Grieco

Ep 136 Huda Kattan, Founder of Huda Beauty