Ep 288 – What Too Faced Co-Founder Jerrod Blandino is Banking On Next: Diamond Care, Makeup Without Trolls and That Upcoming Madonna Beauty Collab
July 26, 2023
Jerrod Blandino is the legendary co-founder who turned glitter eyeshadow and “Better Than Sex” mascara into a breakthrough, $1.45 billion dollar idea with Too Faced Cosmetics. Now, along with his partner of 28 years, Jeremy Johnson, Jerrod is back with a brand new venture: Toy Box Brands, a startup incubator rolling out with an opulent, diamond care system that he likens to a beauty ritual for your jewels.
Jerrod’s Debut Diamond Drunk Diamond Cleansing System
Tune in as Jerrod reveals the ethos behind this very personal debut (including a story about his own Elizabeth Taylor diamonds) along with a sneak peek into his next act, a performance-smashing makeup line called Polite Society, launching August 27th. Plus, we get the inside scoop on his upcoming capsule collection with Madonna and so.much.more.
Polite Society Makeup (More than a Pretty Face Skin-Caring Foundation shown here) Launches August 27th
In this episode you’ll also hear:
- How Jerrod went from being fired from nearly every department store gig to the front lines of the beauty history
- The little known details behind the iconic Better Than Sex Mascara, the #1 best-selling mascara in the U.S.
- Why his new makeup line is set to top all of his cult-fave creations of the past, including a lip plumper he claims may be “too much” for some
- What he thinks mineral oil and social media trolls have in common
- The intimate story behind his collaboration with muse and lifelong friend, Madonna, for her upcoming tour
Too Faced Founders Jerrod Blandino and Jeremy Johnson Left The Brand in 2022
Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302.
Mentioned In This Episode:
*Some Affiliate Links Below*
- Too Faced Twinkle Twinkle Liquid Eyeshadow
- Too Faced Born This Way Foundation
- Too Faced Better Than Sex Mascara
- Diamond Drunk
- Polite Society Makeup – Launching at Ulta August 2023
*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
When You Support Our Sponsors, You Support the Creation of Breaking Beauty Podcast!
Reliefband
If you always have a flashlight on hand for a blackout or a first-aid-kit on hand for emergencies, then you need a Reliefband for those unexpected nausea moments. We’ve got an exclusive offer just for BREAKING BEAUTY listeners. If you go to Reliefband.com and use promo code BEAUTY you’ll receive 20% off plus free shipping.
Macy’s
For all the inspo and must-haves you need this summer, visit macys.com/ownyourstyle. And if you need a little help finding your style footing, pair up with a Macy’s Personal Stylist. Best of all, it’s totally free, so head on over to macys.com/personalstylist to book your appointment today.