Ep 349 – The “$6 Secret,” Butter Girl Fall, Dupe Truths and More Viral-Beauty Trend Insights With NYX Professional Makeup Global President Denée Pearson
August 30, 2024
In partnership with NYX Professional Makeup. To help celebrate NYX Professional Makeup’s 25th anniversary, today we’re sitting down with Global Brand President, Denée Pearson! We’re finding out why so many NYX products go viral on TikTok – and end up being a new makeup bag staple in the process. Plus, Denée predicts which NYX item we’ll all still be using 25 years from now (Hint: They are the #1 gloss brand in the US, after all.)
We’re finding out:
- Butter Girl Fall? Which three products Denée recommends to transition your makeup to fall this season.
- Why Denée insists that NYX is not a “dupes” brand, in spite of the brand’s on-trend, low-price prowess.
- The reason Denée spends so much of her time on TikTok, and what she’s learned to keep winning amongst Gen Z.
- The definition of “beauty entertainment,” and how the strategy is behind NYX’s drugstore domination.
- What to buy from the NYX x Beetlejuice collab that launched this week – if it hasn’t sold out already!
Mentioned In This Episode
*Some Affiliate Links Below*
- NYX Buttermelt Blush
- NYX x Beetlejuice Bob Shrinker Makeup Sponge & Travel Case
- NYX x Beetlejuice Juice Gloss
- NYX x Beetlejuice Dead Cold Undereye Patches
- NYX Duck Plump High Pigment Plumping Lip Gloss
- NYX x Barbie Lipstick in Dreamhouse Pink and Perfect Day Pink (Discontinued)
- NYX Jumbo Eye Pencils
- NYX Jumbo Multi-Use Sticks
- NYX Epic Ink Waterproof Liquid Eyeliners – S’mores Inspired
- NYX Brat Fat Oil Lip Drip Lip Gloss
- NYX Buttermelt Blush in Butta Together
- NYX Fat Oil Lip Drip Lip Gloss in Cream Shades
- NYX Buttergloss Non-Sticky Lip Gloss
- NYX Thick It, Stick It! Brow Gel
*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
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NYX Professional Makeup
NYX Cosmetics is generously offering an exclusive 30% discount for all of our listeners at nyxcosmetics.com with code Beauty30. Note that this offer will exclude any new or sale items on site during the time of the promotion and this promo code cannot be stacked with any other promotions or discounts. Offer expires September 30th, 2024 at 3am EST.
For More Amazing Deals & Founders, Check Out These Past Episodes!
Ep 87 – How NYX Cosmetics Founder, Toni Ko, Is Changing The Beauty Game (again!)
Ep 319 – Our 2024 #DamnGood Drugstore Edit – All New Finds For Less Than $35 USD!