Ep 383 – “Ten Toes Down” and Self-Care as Resistance: Meet The Influencer Who Can Make – or Break – a Beauty Brand Right Now, Golloria George
April 2, 2025
Today we’re chatting with Texas-based, 23-year-old beauty creator Golloria George. Named People Magazine’s Beauty Creator of the Year and Forbes’ 30 under 30 last year, Golloria has amassed 3.2 million followers on TikTok, where she swatches the darkest shade of makeup on her South Sudanese complexion – revealing a lack of shade range in plain site in her viral videos that hold the industry accountable. (Most famously, Youthforia’s “‘tar in a bottle” blunder had retailers pulling the brand from store shelves).
Tune in as Golloria gets candid about her upbringing before rising to beauty fame, sharing the insightful learnings she’s earned along the way to power-ranking status.
You’ll discover:
- The backstory behind the Youthforia debacle, including how the brand reacted behind the scenes, and the prelude that added fuel to the fire
- What makes Golloria want to consult for a brand, and what has her turning some companies away
- What led to Golloria’s social media hiatus, and how she came back with a whole new attitude
- What the influencer community’s wage gap is really like
- Everything she’s loving in her own beauty cabinet, from her ride or die foundation, bronzer, sunscreen, and the perfumes that get her the most compliments
- The cosmetics brand that she feels still excludes people of colour, in spite of internet protests
- The creators she co-signs, New York girlies included
Mentioned In This Episode
*Some Affiliate Links Below*
- Rhode Skin Glazing Milk
- Laneige Cream Skin Refillable Toner & Moisturizer
- Laneige Water Bank Blue Hyaluronic Cream Moisturizer
- Dermalogica Multi-Active Toner (Use Code BREAKINGBEAUTY For 15% Off)
- Tower28 SOS (Save. Our. Skin) Daily Rescue Facial Spray
- Rhode Skin Lip Peptides
- Josie Maran Whipped Argan Oil Refillable Firming Body Butter
- SkinFix Resurface+ AHA/BHA Enzyme Exfoliating Pads
- Danessa Myricks Yummy Skin Blurring Balm Powder
- Glow Recipe Watermelon Glow Niacinamide Dew Balm Face Sunscreen Stick- SPF 45
- Haus Labs Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica
- Marviano Cosmetics Kiss Keepers Long-Lasting Lip Liners – Midnight
- Jordana Ticia Bronzer Duo
- Ami Cole Lip Treatment Oil – Bliss
- Haus Labs PhD Hybrid Lip Glaze Plumping Gloss – Fig
- Louis Vuitton Symphony Eau de Toilette
- Funmi Monet Exalte Fragrance
- Simi Moonlight – Favorite Creator
- Adut Akech Bior – Model of the Year
- Eni Given Sunday – Creator
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