Ep 19 – Invisibobble Co-Founder Sophie Trelles-Tvede

Meet today’s version of the scrunchie, the Invisibobble! But you probably don’t need an introduction, you probably have one in your hair right now. Or maybe your daughter is wearing one of the telephone cord-looking hair holders, or your spin instructor, or that cute girl with the loose bun across the subway aisle. Last year, four million units of Invisibobble were sold worldwide, that’s eight spiral thingys per minute.

Now meet the inventor of Invisibobble, Sophie Trelles-Tvede, who was an 18-year-old university student when she dreamed up the idea, fresh from a dorm party (been there!). The co-founder approached her friend, Felix Haffa, and with their combined savings of $4,000, launched a massive beauty brand. But just how did their ages work to their advantage? You may be surprised to hear that social media had zero to do with it. You might also enjoy hearing about the time that their ages definitely did not work in their favour during one of their early business deals (don’t worry, they got theirs).

Today, Trelles-Tvede has been featured in Forbes 30 Under 30, and she has given TedxTalks on how to trade in four years-worth of red bull-vodkas to start a small business (that quickly grew humungous.) Armed with their tagline, “That Simple”, Invisibobble is already in every girl’s ponytail, and they’re not stopping there. Find out in this episode how the beauty brand is planning to re-invent another oldie but goodie hair staple (hello, SATC fans!) this spring—and even more smart solutions, revealed!

Products mentioned in this episode: Invisibobble Power, Nano and Original; EOS Lip Balms

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