Ep 178 – Meet the TikTok Stars Setting Their Own Beauty Standards Featuring Shina Novalinga & Michelle Chubb

Shina Novalinga and Michelle Chubb are doing beauty their own way – and making history in the process. Collectively, the two Indigenous content creators and have amassed nearly 3 million followers on TikTok in just over one year, earning headlines on Vogue.com and Teen Vogue, collabs with big beauty brands like L’Oréal Paris, Clarins and Redken and now, they’re being featured in a major beauty campaign with Sephora. But their transformative glow-ups are a little different. Today we’re learning about Inuit face tattoos, jingle dresses and how reclaiming your true identity is the only path to success.

• Products & People Mentioned in This Episode:

• Follow Shina Novalinga on TikTok @shinanova

• Follow Michelle Chubb on TikTok @indigenous_baddie

• Cheekbone Beauty Sustain Lipsticks [Listen to the backstory episode here.]

• The Matriarch Movement Podcast hosted by Shayla Oulette

Thanks to our show partner, The Nue Co.:
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