They’re beauty moguls, and they’ve just barely graduated high school. Meet Taylor and Ally Frankel, co-founders of Nudestix, the Canadian beauty brand with a teenage global following. With their mother Jenny Frankel—a chemical engineer who once developed blockbusters for M.A.C. and started up Cover FX—the Nudestix sisters have created a name for themselves with their brand of vegan, no-makeup makeup that rendered ladylike compacts “old-fashioned” the second their line of Crayola-like sticks hit Space NK in 2014.
Five years later, Nudestix's best-selling matte lip and cheek pencils are beloved by, who else, mega influencers. And this fall, they’ve collaborated with six leading Youtubers like @ssssamanthaa, @saythelees, @cydbee on an all-star Creator’s palette sure to make it into many a back-to-school makeup kit. Having conquered Teen Vogue and Sephora, their trajectory to fame hasn’t been all easy breezy. Find out how the Nudestix girls overcame a major hurdle upon launching the brand in China, and discover where the Frankels are headed after they reach the end of the nude rainbow. Exciting news, in this episode!
Products mentioned in this episode: M.A.C Lip Glass; M.A.C Satin Lipstick in Twig; Cover FX Total Cover Cream Foundation; Nudestix Intense Matte Lip & Cheek Pencil in Purity; Nudestix Concealer Pencil; Nudestix Creator's Palette