Ep 46 - Anastasia Beverly Hills Founder Anastasia Soare

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Happy New Year everyone! First of all, a bit of news… we’re now officially a weekly podcast! We’ll be hitting your feeds every single Wednesday, so be sure to subscribe in Apple Podcasts, Spotify, Stitcher, Soundcloud or Google Podcasts for your weekly Breaking Beauty fix. We’re kicking off 2019 with a huge guest of honour and that is the one and only Anastasia Soare, founder of Anastasia Beverly Hills. It’s her first podcast interview ever!

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Romanian-born beauty entrepreneur Anastasia Soare fled communism in the late 1980s and moved to Los Angeles—not knowing a word of English—where she launched a beauty empire. She was the first aesthetician to patent the Golden Ratio Eyebrow Shaping Method, which quickly caught the attention of Hollywood elite (Cindy Crawford was her first client ever.) Anastasia was propelled into the spotlight on The Oprah Winfrey Show and later launched her namesake brand with a Beverly Hills flagship salon in 1997, going on to to create the company’s revolutionary product line in 2000. The first to create makeup and stencils especially for eyebrows, her cult classic, DipBrow Pomade is still a stand-out today.

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But how did the brow guru succeed in parlaying her eyebrow business into a billion dollar brand now just as renowned for its sell-out contour and eyeshadow palettes? Carlene and Jill get to the bottom of LA’s biggest makeup sensation, now poised for international domination (Just ask a Kardashian, okay?). Oh, and don’t miss your co-hosts personal takes on the latest makeup palette, Sultry, along with their tips on how to use the OG brow product that made Anastasia Beverly Hills so famous.

Products mentioned in this episode: Anastasia Beverly Hills DipBrow Pomade; Anastasia Beverly Hills Brow Wiz; Anastasia Beverly Hills Contour Kit; Anastasia Beverly Hills Liquid Lipstick; Anastasia Beverly Hills Sultry Palette