Who doesn’t love a sleeper hit? Among the cacophony of beauty launches, meet the indie brand that’s managed to quietly cut through the clutter to amass a niche group of devoted beauty fans. We sit down with makeup artist Kirsten Kjaer Weis, who tells us all about the vision for her eponymous cosmetics range that’s both ultra-luxury and certified organic—not to mention entirely re-fillable.
Seven years in the making, Kjaer Weiss launched in 2010 to mad magazine write-ups, thanks in part to its beyond-beautiful packaging (designed by the mastermind behind Comme des Garcons’ chic AF fragrances, Marc Atlan.) It quickly became a cult favourite amongst the models who were often in Kirsten’s makeup chair, celebrities like Emma Watson and makeup artists like Katey Denno. The reason? High performance makeup that could compete with conventional makeup brands—without any irritating toxins.
Kjaer Weis has been often called upon by the likes of Marie Claire and Self magazines, for her ability to make skin look flawless and utterly natural all at once. In this episode, you’ll get an earful on the best-selling mascara and foundation, plus, Kirsten’s pro tips for nailing that woke-up-like-this-but-better base. Stay tuned until the very end and you’ll also get the scoop on Kirsten’s growing foray into the world of skincare, with two top shelf-worthy products in stores this month.