Ep 51 Hair Colour Legend Christophe Robin of Christophe Robin Hair Care

Carlene & Jill with Christophe Robin

Carlene & Jill with Christophe Robin

Today we’re talking hair colour with a French master. The colourist behind Tilda Swinton, Vanessa Paradis and Catherine Deneuve’s serious coiffs— it’s Christophe Robin! Christophe was the long-time magic man behind all the big L’Oréal hair ad campaigns, plus the hands responsible for 90’s supermodels’ sparkling manes. They all went to Christophe to get this signature look: natural radiance without compromising the health of hair. (Except for that one angry model who did something completely outré when Christophe committed a hair colour faux pas once… and he’s spilling the tea!)

Christophe with long-time client Catherine Deneuve

Christophe with long-time client Catherine Deneuve

Christophe debuted his own salon, dedicated solely to hair colour, when he was just 24 years old. It was the first of its kind to put the spotlight squarely on hair hue back in 1995, in Paris. Shortly after, he launched his eponymous line with the aim of solving the issues he observed from behind the chair. Mixing up salt-water solutions to help sensitized scalps post-dyeing, or vinegar to balance the pH alkalinity, these are the hand-spun fixes he would build on to create his luxury formulations for women to use at home. Today, his Cleansing Purifying Scrub With Sea Salt is a best-seller and, as we can attest, the colour-safe detoxifying scrub keeps roots feeling clean for 3-5 days. (Psst…. a follow-up detangling jelly will join the range in April!)

The Christophe Robin salon in Paris features a swank shell basin, a tribute to Botticelli’s Birth of Venus

The Christophe Robin salon in Paris features a swank shell basin, a tribute to Botticelli’s Birth of Venus

Christophe Robin Cleansing Volumizing Paste With Pure Rassoul and Rose Extracts

Christophe Robin Cleansing Volumizing Paste With Pure Rassoul and Rose Extracts

Having introduced the rest of the world to the concept of scalp exfoliation, Christophe makes customer education top priority in his salon, now located on rue Bachaumont in Paris. Right here on Breaking Beauty Podcast, don’t miss the guru’s no-filter take on vegetable hair colour; dry shampoo ‘don’ts’; how to tweak your hair colour to make dark under eye circles less obvi; and a hack for taking your hair colour down a notch if you return from the salon a tad too stark. It’s a podcast episode so chic, it’s magnifique!

Products mentioned in this episode: Christophe Robin Cleansing Purifying Scrub With Sea Salt; Christophe Robin Purifying Shampoo with Jujube Bark Extract; Christophe Robin Detangling Jelly With Sea Minerals (coming in April); Christophe Robin Hydrating Shampoo Bar with Aloe Vera; L’Oréal Preference

Ep 49 Remembering Brandon Truaxe, Founder of Deciem & The Ordinary

Jill Dunn and Carlene Higgins with Brandon Truaxe, Founder of Deciem & The Ordinary

Jill Dunn and Carlene Higgins with Brandon Truaxe, Founder of Deciem & The Ordinary

In honour of the untimely passing of Brandon Truaxe, we are re-releasing our original episode in conversation with the brilliant mind behind Deciem and The Ordinary. We had the privilege of hearing the complete backstory behind the founder’s remarkable career, from his childhood to his first high school job to studying computer engineering to walking away from two beauty businesses before making headlines and commanding 25,000 + people wait-lists with his “Abnormal Beauty Company”.

Brandon Truaxe death.jpg

When The Ordinary launched in 2016, never before had such incredible formulations, centred around hero ingredients like vitamin C and retinol, been delivered in minimalist packaging at rock-bottom prices. (When we asked him about this blockbuster, budget-friendly creation de-throning prestige skincare 10 times its price, he said: “There’s nothing luxurious about being taken for an idiot.”) As evidenced in this episode recorded when Brandon was at the top of his game, the controversial innovator was funny, brilliant and sensitive. His radical transparency would earn him a cult of skincare fans—and some trolls. But his passion for doing right by the customer never wavered, and his genius will never be forgotten.

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Ep 48 Green Skincare Guru Tata Harper

Tata Harper Breaking Beauty Podcast

She’s the fresh-faced entrepreneur who’s been bottling her eponymous, all-natural  skincare since 2010. Today we’re chatting with eco beauty pioneer Tata Harper! With her unmistakable green glass packaging and sophisticated, earth-friendly formulas, the Colombian skincare founder succeeded in elevating the whole green beauty game at a time when organic formulas couldn’t shake their crunchy granola rep.

The best-seller: Tata Harper Resurfacing Mask

The best-seller: Tata Harper Resurfacing Mask

Marrying all-natural and luxury for the very first time in beauty history, Tata Harper is still sourcing sustainably grown ingredients from all over the world, producing award-winning formulas in small batches at her Vermont farm. In today’s episode, you’ll find out exactly why the best-selling Resurfacing Mask—rich in pink clay, willow bark and beet extract— is worth the credit card bill. (And why industry insiders like makeup artist Gucci Westman are forever fans.)

Tata Harper Spa.jpg

Find out which product is Carlene’s personal fave, along with Jill’s impression of her glamourous Tata Harper facial courtesy of Tata’s personal esthetician, based at Le Bristol Hotel in Paris. You won’t want to miss Tata’s incredible origin story, having graduated from industrial engineering before one fateful event would change her life forever. Tune in to hear glimpses into Tata’s fashion-filled childhood, the mother-of-three’s thoughts on what she’s calling a “Clean-washing” sham happening in the beauty industry right now, and not to be missed, Tata reveals for the first time a top-secret new range she’s been working on, set to thrill long-time Tata Harper fans (especially if you suffer from allergies, hint hint.)

Products mentioned in this episode: Tata Harper Resurfacing Mask; Tata Harper Illuminating Eye Cream; Clarisonic Smart Profile Uplift; Tata Harper Creme Riche; Tata Harper Hydrating Floral Essence




Ep 46 - Anastasia Beverly Hills Founder Anastasia Soare

anastasia soare podcast.jpeg

Happy New Year everyone! First of all, a bit of news… we’re now officially a weekly podcast! We’ll be hitting your feeds every single Wednesday, so be sure to subscribe in Apple Podcasts, Spotify, Stitcher, Soundcloud or Google Podcasts for your weekly Breaking Beauty fix. We’re kicking off 2019 with a huge guest of honour and that is the one and only Anastasia Soare, founder of Anastasia Beverly Hills. It’s her first podcast interview ever!

oprah and anastasia

Romanian-born beauty entrepreneur Anastasia Soare fled communism in the late 1980s and moved to Los Angeles—not knowing a word of English—where she launched a beauty empire. She was the first aesthetician to patent the Golden Ratio Eyebrow Shaping Method, which quickly caught the attention of Hollywood elite (Cindy Crawford was her first client ever.) Anastasia was propelled into the spotlight on The Oprah Winfrey Show and later launched her namesake brand with a Beverly Hills flagship salon in 1997, going on to to create the company’s revolutionary product line in 2000. The first to create makeup and stencils especially for eyebrows, her cult classic, DipBrow Pomade is still a stand-out today.

Anastasia Soare Podcast.jpg

But how did the brow guru succeed in parlaying her eyebrow business into a billion dollar brand now just as renowned for its sell-out contour and eyeshadow palettes? Carlene and Jill get to the bottom of LA’s biggest makeup sensation, now poised for international domination (Just ask a Kardashian, okay?). Oh, and don’t miss your co-hosts personal takes on the latest makeup palette, Sultry, along with their tips on how to use the OG brow product that made Anastasia Beverly Hills so famous.

Products mentioned in this episode: Anastasia Beverly Hills DipBrow Pomade; Anastasia Beverly Hills Brow Wiz; Anastasia Beverly Hills Contour Kit; Anastasia Beverly Hills Liquid Lipstick; Anastasia Beverly Hills Sultry Palette

Ep 43 GlamGlow Co-Founder Shannon Dellimore on Glitter Mask Logic, Cult of SuperMud and Is The Best-Selling Mask Getting Sisters?!?

Jill Dunn with GlamGlow’s Shannon Dellimore and Carlene Higgins inside Glam Land Los Angeles.

Jill Dunn with GlamGlow’s Shannon Dellimore and Carlene Higgins inside Glam Land Los Angeles.

Pinch us! In this Hollywood edition of Breaking Beauty, we sat down with Shannon Dellimore, co-founder of the one and only GlamGlow. One of the fastest growing indie beauty brands around, GlamGlow launched in 2011 with just one product: a mysterious mud that had been passed around from celebrity to celebrity in unmarked jars to clear up imperfections and create a spa-style glow in 15 minutes flat. (Check out an early prototype of the packaging designed by her daughter, below, cuuute.)

An early packaging prototype courtesy of Shannon and Glenn Dellimore’s daughter

An early packaging prototype courtesy of Shannon and Glenn Dellimore’s daughter

The final packaging as you see it on store shelves and Instagram posts today

The final packaging as you see it on store shelves and Instagram posts today

But this isn’t just a studio recording y’all. We were lucky enough to be invited into Glam Land—the posh HQ housed in a 1920s mansion in the Hollywood Hills. Find out the hidden secrets behind the Tudor walls, as Shannon reveals the star-studded story behind how the original YouthMud came to be. Then we go deep on the beloved follow up—SuperMud Clearing Treatment Mask—that earned a spot as Sephora’s top selling mask for three-years straight, not to mention being awarded Allure’s Best in Beauty three years in a row thanks to its activated charcoal formula blended with six (!) acne-obliterating acids.

Your co-hosts enjoying some natural filters and palm tree photo ops courtesy of GlamGlow

Your co-hosts enjoying some natural filters and palm tree photo ops courtesy of GlamGlow

GlamGlow broke onto the scene with its laser focus on instant, transformative results—a ‘masking’ brand before K-Beauty sheet masks were even a glint in any self-care enthusiast’s eye. It broke the internet, too, with a mind-blowing Sonic the Hedgehog collaboration that would lead to many more glittery… greats or gimmicks? Shannon answers that precise question, and lets us in on GlamGlow’s next move, including a hint that a certain cult-product may soon have some little sisters in store.

Leave us a review in iTunes to let us know what you think!

Products mentioned in this episode: GlamGlow YouthMud Tinglexfoliant Treatment; GlamGlow SuperMud Clearing Treatment; GlamGlow GlowPowder

Ep 41 - Jennifer Harper, Founder of Cheekbone Beauty – The Indigenous Makeup Brand Taking Over Instagram

Cheekbone Beauty Founder Jennifer Harper

Cheekbone Beauty Founder Jennifer Harper

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Cheekbone Beauty, founded by Ojibwe entrepreneur Jennifer Harper in 2016, is bringing indigenous women across North America together through lipstick. The Canadian-made cosmetics brand supports First Nations education through the sale of every lipstick, and in its Instagram feed you’ll see hundreds of indigenous and non-indigenous women alike wearing knock-out shades that can rival Nars, M.A.C and Kat Von D. (Just ask Carlene, who kept getting asked what hot pink and coral lipsticks she was wearing the whole time she was in L.A.!)

Cheekbone Beauty

Find out the inspiring stories behind the shade names, each named after a strong, indigenous woman. Then, hear all about Jenn’s incredible journey in overcoming alcoholism, surviving her brother’s suicide, reconciling her identity and eventually, how she would come to start a socially conscious beauty business as rich in heart as its fashion-forward pigments.

Cheekbone Beauty

We’ve got the foils (like being rejected during a Dragon’s Den audition) and the fist pump moments (like being invited to a round table on female entrepreneurship by Prime Minister Justin Trudeau), including a new ambassador program set to give dozens of women new skills and financial rewards as they help Cheekbone Beauty rise to the top.

Cheekbone Beauty

Episode 37 Bobbi Brown On Leaving Her Own Makeup Brand, Her New Beauty Supplement Line + Whether She’ll Ever Do Cosmetics Again  

Carlene sat down with Bobbi Brown at Founder Made in New York

Carlene sat down with Bobbi Brown at Founder Made in New York

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Bobbi Brown has hit legendary status. First, there was her come up as a celebrity makeup artist, working with everyone from Whitney Houston to Naomi Campbell. In this episode, hear some of her little known stories about the struggles and successes, building a name for herself as the makeup artist that photographers like Arthur Elgort would come to have on speed dial when they wanted their subjects to look au natural and ah-may-zing all at once.

Brown went on to create the OG no makeup-makeup line at a time when every other cosmetic brand was still about selling sex in a lipstick. Just try to figure out Bobbi Brown Cosmetics’ best-seller—is it the foundation stick, the gel eyeliner, the shimmer brick, the Beach fragrance, or the nude eye palettes so many of us had on regular rotation? (The debate is on!) Find out the real reason why Brown chose to leave her namesake company, and she pulls no punches explaining what it felt like to walk away.

Bobbi Brown’s first Vogue cover featured Naomi Campbell

Bobbi Brown’s first Vogue cover featured Naomi Campbell

Plus, listen in as Brown explains her second life developing a new range of beauty supplements, Evolution 18, not to mention her chic as hell hotel, The George. We also get real about Brown’s approach to interviewing some really big players herself, like Gary Vaynerchuk and Mickey Drexler for her lifestyle site, JustBobbi.com—with breaking news that Bobbi Brown is launching her own podcast! And finally, you do not want to miss Brown’s answer to the question we are all dying to know: will she ever start a makeup line again?

Products mentioned in this episode: Bobbi Brown Nude on Nude Eye Palette, Bobbi Brown Long-Wear Gel Eyeliner, Bobbi Brown Shimmer Brick, Bobbi Brown Lip Color, Bobbi Brown Skin Foundation Stick, Bobbi Brown Beach Eau de Parfum, Evolution_18 Afternoon Chocolate, Evolution_18 Probiotic Stick Packets; Chanel Cristalle Eau de Parfum Spray

Bobbi Brown back in the day

Bobbi Brown back in the day

Ep 34 - CND Co-Founder Jan Arnold On Cracking Shellac & Our Review of Shellac Luxe

Jill and Carlene with CND Co-Founder Jan Arnold

Jill and Carlene with CND Co-Founder Jan Arnold

It's not often that a true beauty invention comes along, setting a new standard and spawning legions of knock-offs. But that's exactly what happened when the awesome Jan Arnold, co-founder of CND, shook the beauty industry with the first-ever hybrid gel polish, Shellac, back in 2010. Suddenly, women could walk out of nail salons in seconds, grabbing their keys without a worry in the world about damaging their perfect, gel-look manicure—that could last up to an astonishing four weeks.

Jan Arnold's nail art by Montreal artist  @tamaradilullo

Jan Arnold's nail art by Montreal artist @tamaradilullo

Fast-forward to summer 2018 and CND—short for Creative Nail Design—has introduced Shellac Luxe, a new alternative promising faster removal (the O.G. takes ten minutes of in-salon acetone removal). Stay tuned until the end of the episode to hear Jill and Carlene's candid review on how this edition does—or straight doesn't—measure up... Plus, get an earful about the Insta-bait outfit, designed by The Blonds, that Jan Arnold wore to introduce Luxe to nail pros!

A corset by New York designers The Blonds, made of hundreds of faux Shellac nails

A corset by New York designers The Blonds, made of hundreds of faux Shellac nails

Family Business: CND Co-Founder Jan Arnold's Father and Mother

Family Business: CND Co-Founder Jan Arnold's Father and Mother

But the mind-blowing doesn't stop there. Find out how innovation has been baked into CND's DNA from its very first invention, born out of her father's dentist's office forty years ago. More beauty trivia: CND pretty much invented the concept of nail trends backstage at Fashion Week. Don't miss the ballsy moment responsible for changing the way designers like Oscar de la Renta, Alexander Wang—and let's face it, the world—would come to embrace high-fashion nails, ultimately leading to what we now know as nail art today.

Products mentioned in this episode: CND Shellac Gel Polish; CND Shellac Luxe Gel PolishCND Vinylux Long Wear Polish; CND Solar Oil Nail & Cuticle Conditioner

 

 

Ep 32 Inventor of Beauty Blender Rea Ann Silva

Bounce Foundation.jpg

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We’re all about breakthrough beauty products, and it doesn’t get any more ICONIC than the pink, tear drop-shaped sponge that revolutionized the way we apply foundation 💗 💗💗. In 2002, Hollywood makeup artist Rea Ann Silva created an entirely new category with her reusable, water-activated Beauty Blender that delivers seriously seamless foundation results. Now used by everyone from Makeup by Mario to Kylie Jenner to your very own Breaking Beauty Podcast hosts Jill and Carlene, 17 units are sold every single minute 😮.

Listen in as the genius inventor recalls what it was like hitting the road with New Kids On the Block and working with the Notorious B.I.G. before the Eureka moment working on the very first HD television show when her smash-hit applicator came to be. Then, we fast forward 15 years and ask Rea Ann about all those LOL #YouTube hacks 🍆. (Plus, get an ear-full about a never-before-heard customer service call from an adult film star 🙈.)

And finally, you're not going to want to miss the #glowdown on Beauty Blender's first foray into makeup with #BounceFoundation, which has been making headlines since its debut @sephora this week. We got all the scoop on its KILLAH finish and yes, we go deep on the contraversial shade selection.

Products mentioned in this episode: The Original Beauty Blender; Beauty Blender Bounce Foundation; Dior Lip Glow; Sulwhasoo; La Prairie Cellular Softening and Balancing Lotion

Ep 27- Green Beauty Rebel & RMS Beauty Founder Rose-Marie Swift

RMS Beauty Breaking Beauty Podcast

Listen Here. Get ready for our most unfiltered founder yet! Rose-Marie Swift took the beauty world by the balls, screamed in its face, and caused a frenzy with one of the first "green" makeup lines back in 2009. Her website, beautytruth.com, set out to educate the masses about toxic ingredients in makeup and skincare, putting her career as a celebrity makeup artist on the line. Is it any wonder given the Vancouver-born celebrity makeup artist started out as a punk singer?? 

Her iconic best-seller, Living Luminzer, was born out of her experience giving the original Victoria's Secret angels—Miranda Kerr and Gisele Bundchen—their heavenly glow. Standing the test of time among the gazillions of highlighting products that have launched since, Living Luminizer is what Meghan Markle chose to get her radiance on for her royal wedding! We walk you through the best-seller's first two shade extensions.

RMS Beauty Breaking Beauty Podcast

Listen in as Rose-Marie recalls her raucous roots (and we're not just talking about the list of rockstars she's slept with, though you'll find that in this episode too.) The makeup artist also reveals why her brand of coconut oil-based makeup products manage to perform when so many other organic cosmetics falter. Plus, find out which dream product she's determined to create next, her personal skincare-free nighttime routine and the genetic talent you need to hear about to believe.

Products mentioned in this episode: RMS Beauty Living Luminizer; RMS Beauty "Un"-Cover-up; RMS Beauty "Un"-Powder; RMS Beauty From Within Probiotic + Prebiotic Supplements

Rose-Marie Swift Breaking Beauty Podcast

Ep 25 - Botox Pioneer Dr. Jean Carruthers

Dr. Jean carruthers Breaking Beauty Podcast.jpeg

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Is there a breakthrough beauty product any bigger than Botox? We think not. In this re-visiting of some serious beauty history, we go straight to the source, detailing just how Vancouver-based physician Dr. Jean Carruthers came to the eureka moment that Botox, originally used to treat eye spasms, migraines and cerebral palsy, could revolutionize the way we smooth wrinkles. Stay tuned as she recalls the LOL faces in the medical community when she stood up to suggest that the world’s deadliest toxin be injected into people’s faces, and the moment those naysayers started coming to her for their personal Bo-Bo fix.

We get to the bottom of the most Googled questions about Botox like: When should I start using Botox? (If you choose, nobody needs Botox, especially if you haven't cracked a wrinkle yet!!) How much does it cost? Is it safe?

And, Carlene and Jill share their personal experiences under the needle. Video evidence in our private Facebook group! Anyone want to guess how many cc’s Carlene’s had? Or Jill? Anyone??

Dr. Carruthers spills the secrets on where Botox is going next, with some #realtalk on topical Botox creams—poised to launch in just two years—including the hidden dangers and jaw-dropping future opportunities in the medical field (our minds were legit blown!) Plus, a sneaky longer-lasting injectable that’s sophisticated users are going to be real happy about real soon…

Products mentioned in this episodeBotox Cosmetic

Episode Partnership: To receive $10 off of your first FabFitFun seasonal subscription box filled with full-sized beauty, fitness, fashion and lifestyle products, use the Coupon Code: BEAUTY. Each box is valued at over $200 but you get it all for just $49.99. 

Ep 23 Saje Natural Wellness Co-Founder Kate Ross LeBlanc

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Saje Co-Founder Kate Ross LeBlanc (left) with Breaking Beauty Podcast's Jill Dunn

Saje Co-Founder Kate Ross LeBlanc (left) with Breaking Beauty Podcast's Jill Dunn

In honour of Earth Month, we are practically giddy to present Saje, a Canadian wellness brand that's grown to over 70 stores across North America. Given that the 'wellness' category is poised to be the next trillion dollar industry, you'll hear why this little shop of essential oil-based remedies keeps growing even in the midst of a notoriously difficult retail landscape. With over 500 products already, the brand's loyal clientele demanded a non-toxic home cleaning line, and this week, they delivered. And you’ll learn why celebs like Hailey Baldwin have been seen toting Saje's Pocket Pharmacy. (They’re so cool, they even have their own podcast called Well Now.

Hailey Baldwin totes Saje Pocket Pharmacy with Kendall Jenner in New York

Hailey Baldwin totes Saje Pocket Pharmacy with Kendall Jenner in New York

In this episode, Co-Founder Kate Ross LeBlanc takes us way back to Saje's roots, with a jokes story about how she first met her husband and fellow Co-Founder Jean Pierre LeBlanc during a little game of road racing (vroom, vroom). Listen in as LeBlanc shares the backstory on how Saje's very first product—still the best-seller today—Peppermint Halo, came to be. Plus, Carlene divulges her favourite self-care product from the range that beat out so many other all-natural competitors she's tried to date!

Finally, find out Kate's thoughts on the "Skincare's Backlash Against Essential Oils" debate of late, including, how Saje manages to live up to its tagline "Nothing to Hide."

Saje Pocket Pharmacy

Saje Pocket Pharmacy

Ep 21 Biologique Recherche's Dr. Philippe Allouche, from the Founding Family of P50 Lotion

Biologique Recherche's Dr. Phillipe Allouche with Breaking Beauty's Carlene Higgins

Biologique Recherche's Dr. Phillipe Allouche with Breaking Beauty's Carlene Higgins

In partnership with Biologique Recherche

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We are so excited for our very first sponsored episode!! Because the more partnerships we do, the more damn good stories we can bring you about the best-selling beauty products lining store aisles. And great news, we partnered with the holy grail of all skincare peels, for reals!

AHA’s, BHA’s, glycolic, salicylic—acids are back, baby! Just when it feels like everyone is talking about peels these days, we chat with the O.G. of the at-home acid peel, Dr. Philippe Allouche, whose family invented the iconic—nay, MYTHICAL—Biologique Recherche Lotion P50 back in the 1970’s. Even with the scores upon scores of peels promising to obliterate acne, wrinkles and visible pores today, this breakthrough beauty product still ranks number one by the likes of YouTube skin expert Caroline Hirons and among glowing model faces like Paloma Elsesser today. In this episode, you’ll find out exactly why it's deserving of its cult status.

Model Paloma Elsesser demonstrates her 3-minute glow routine on vogue.com

Model Paloma Elsesser demonstrates her 3-minute glow routine on vogue.com

And you know we love a good backstory. Find out what led Dr. Philippe Allouche's parents, Yvan and Josette, to develop the balancing exfoliating formula in the first place, and what kinda gross product used to be their number one seller until it was banned back in the 1990’s. Plus, Dr. Allouche junior reveals why skin health isn’t just marketing jargon Biologique Recherche throws around (medicine is seriously in this family's genes, people). And, he shuts down those rip-your-face-off formulas, revealing why they could even lead to the death of civilization as we know it (no joke!)

And lastly, YOU DO NOT WANT TO MISS the tale of Dr. Philippe Allouche’s wild days living in New York City, including what he's been experimenting with behind-the-scenes with some surprising, A-List collaborators. Listen right through for the serious scoop—it will be worth it, we promise!

Products mentioned in this episode: Biologique Recherche Lotion P50T; Biologique Recherche Lotion P50 Capillaire; Biologique Recherche Shampooing Traitant VIP 02; Glossier Solution; Omorovicza Acid FixPixie Glow Tonic; Nip + Fab Glycolic Fix Daily Cleansing Pads

Ep 19 - Invisibobble Co-Founder Sophie Trelles-Tvede

Invisibobble Sophie Trelles-Tvede Breaking Beauty Podcast.jpeg

Meet today’s version of the scrunchie, the Invisibobble! But you probably don’t need an introduction, you probably have one in your hair right now. Or maybe your daughter is wearing one of the telephone cord-looking hair holders, or your spin instructor, or that cute girl with the loose bun across the subway aisle. Last year, four million units of Invisibobble were sold worldwide, that’s eight spiral thingys per minute.

Now meet the inventor of Invisibobble, Sophie Trelles-Tvede, who was an 18-year-old university student when she dreamed up the idea, fresh from a dorm party (been there!). The co-founder approached her friend, Felix Haffa, and with their combined savings of $4,000, launched a massive beauty brand. But just how did their ages work to their advantage? You may be surprised to hear that social media had zero to do with it. You might also enjoy hearing about the time that their ages definitely did not work in their favour during one of their early business deals (don't worry, they got theirs).

Today, Trelles-Tvede has been featured in Forbes 30 Under 30, and she has given TedxTalks on how to trade in four years-worth of red bull-vodkas to start a small business (that quickly grew humungous.) Armed with their tagline, “That Simple”, Invisibobble is already in every girl’s ponytail, and they’re not stopping there. Find out in this episode how the beauty brand is planning to re-invent another oldie but goodie hair staple (hello, SATC fans!) this spring—and even more smart solutions, revealed!

Products mentioned in this episode: Invisibobble Power, Nano and Original; EOS Lip Balms

All the things you can do with an Invisibobble

All the things you can do with an Invisibobble