Ep 79 - Glossier Founder Emily Weiss (Re-Release)

Glossier Founder Emily Weiss

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We’re on a summer vacay this week, but by popular demand we’re bumping this previously released chat to the top of your feeds. Meet Emily Weiss, she's the Founder and CEO to watch, and she started a revolution with Glossier, the millennial beauty brand that's commanded line-ups around the block with its era-defining pink-and-white packaging and its inclusive, raw beauty campaigns.

Tune in to learn all about how this beauty boss turned her side hustle as an intern at Vogue into the coveted billion dollar skincare and makeup empire it is today.  #foundersrule
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Products mentioned in this episode: Glossier Boy Brow; Glossier Cloud Paint; Glossier Milky Jelly Cleanser; Glossier Body Hero Daily Body Wash and Perfecting Cream; Benefit Gimme Brow; Chanel Sourcils de Chanel Brow Powder Duo; Clinique 3-Step; Stila Eye Shadow in Kitten

Ep 72 - #TheGlowDown: Debunking Natural Deodorant Myths & How to Find One That Really Works For You

Here we are, smelling fresh, alongside Schmidt’s Naturals founder Jaime Schmidt

Here we are, smelling fresh, alongside Schmidt’s Naturals founder Jaime Schmidt

Did you ever wonder, “Should I make the switch to natural deodorant?” It seems like everyone is trying to ditch antiperspirant, detox their pits and make the swap to a natural deodorant for women. Real talk: we had a lot of questions… so we partnered with Schmidt’s Naturals to chat with founder Jaime Schmidt about the biggest myths around natural deodorant and how to find one that really works for you.

Justin Bieber is collaborating with Schmidts on a Deodorant

Justin Bieber is collaborating with Schmidts on a Deodorant

And what better timing!? Since Schmidt’s was acquired by Unilever in 2017, the clean deo brand is quickly rolling out to almost every mass-market retailer in Canada – and they just announced a new partnership with Justin Bieber (!!) for a collab called Here + Now, expected to launch later in 2019.

A total expert in her field, Jaime debunks a ton of myths flying around out there, like do you really need to detox your pits? And does your body get “used to” natural deodorants? And does using pH-balancing exfoliating toners under your pits really work to reduce bacteria and its related odour?

Stay tuned until the end for some #damngood natural deodorant reviews, when we put a bunch of all natural deodorants for women to the test including baking-soda free versions, pastes in a jar, spray versions - you name it! It’s an all-natural deodorant extravaganza!

Here’s a list of our recommendations:
Schmidt’s All-Natural Deodorant
MegaBabe Rosy Pits
No Pong Deodorant
Lululemon Anti-Stink Deodorant Spray (Disclaimer: did not try during an actual workout!)
Tom's of Maine Long Lasting Natural Deodorant Stick

Here are the rest we tested:

Saje Wellness Exotic Crystal Deodorant
Agent Nateur HoliStick
Kopari Coconut Oil Deodorant
Kaia Naturals Takesumi Detox Deodorant
Kaia Naturals Takesumi Underarm Bar
Soapwalla Natural Deodorant Cream
PiperWai Natural Deodorant Stick
Meow Meow Tweet Baking Soda Free Deodorant Stick

Thanks to our show sponsor:

Meet the vitamin reinventing the game, Ritual. Better health doesn’t happen overnight, so right now Ritual is offering Breaking Beauty listeners in the US 10% off during your first three months! Visit ritual.com/BEAUTY to start your Ritual today.

Ep 40 Bonus Episode (Part 2)! Jen Atkin, Celebrity Hairstylist, On Dyson's New AirWrap, Her Fave Hair RN & Her Contraband Bath & Body scrub

Dyson AirWrap.jpg

In Part 2 of this week’s bonus episodes, we have celebrity hairstylist Jen Atkin in the house!! She’s the founder of Ouai haircare, she created the hugely popular educational website, Mane Addicts by and for hair professionals, she’s a Dyson ambassador and she works with Hollywood’s elite, from the Kardashians to the Jenners to Chrissy Teigen and Bella Hadid. And while we may have missed out on Jen Atkin’s sold-out Sephoria session where she demonstrated how-to-use Dyson’s new multi-purpose hair tool, the AirWrap, we got a one-on-one preview just days before the event!

Jen Atkin live demos Dyson’s AirWrap at Sephoria

Jen Atkin live demos Dyson’s AirWrap at Sephoria

The trend-setting hairstylist regaled us with tips and tricks on how to use the $600 wand—six years and 642 prototypes in the making—that uses air instead of strand-frying heat to create a multitude of styles. Said to basically replace your curling iron, your straightening iron and even your blowdryer, the smart innovation is available at sephora.com/sephora.ca and dyson.com/dysoncanada.ca, as well as in Dyson Demo Stores.

The complete Dyson AirWrap kit

The complete Dyson AirWrap kit

Original design drawings for the AirWrap

Original design drawings for the AirWrap

After that, listen in for the scoop on Jen’s favourite hair look right now, what else she will be launching in the next several weeks (and a contraband bath & body scrub that’s for friends only, shhh). We discussed what Halloween costume she’ll be wearing this year (guesses, anyone??)

Squad goals: Jen Atkin with star client Kim Kardashian and makeup artist Mario Dedivanovic

Squad goals: Jen Atkin with star client Kim Kardashian and makeup artist Mario Dedivanovic

Ep 39 Bonus Episode (Part 1)! Sephoria Highlights: Makeup by Mario, Daniel Martin & All The Fairy Bombs

Chrissy Teigen Sephoria.jpg

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In this late breaking bonus episode, we’re bringing you all the highlights from Sephoria’s first ever House of Beauty event in Los Angeles. Between the mad product reveals, customization stations and masterclasses from mega headliners, we had to drop two extra shows this week. In Part 1, we’re celebrating 20 years of Sephora in the U.S., bringing you behind-the-scenes on who we saw, what we experienced, and which products were worth the spend. In Part 2, we get up-close-and-personal with one of the event’s top speakers, celebrity hairstylist Jen Atkin! (Stay tuned tomorrow as she gives us her top tips for using Dyson’s new, sold-out AirWrap innovation; what hair looks the trend-setter is loving now; and the plethora of products she has up her sleeve in the months to come.)

Mario Sephoria.JPG

Mario Dedivanovic (aka @MakeupbyMario) with Toronto fan Tharshikak Arasan (@glammwitht)


Jill and Carlene in Fenty Beauty’s glitter pool


Meghan Markle’s makeup artist Daniel Martin on the Dior stage

But first, in Part 1 of our Sephoria report, you’ll hear all about the larger-than-life installations, from a King Kong-sized jar of La Mer we encountered in the garden area of the House of Beauty, to Fenty Beauty’s glitter pool that left mass sparkle in areas Jill couldn’t even mention on air. Plus, find out which product reveals guests were privy to before anyone else in the world, like Fenty’s new Fairy Bomb, Chrissy Teigen’s cinnamon bun-scented holiday Glow Kitchen Kit in collaboration with Becca, and Atelier Cologne’s upcoming Pacific Lime fragrance.


Becca x Chrissy Teigen’s scented holiday glow kit


10-year-old fan Paityn Hart @Paitynhart

Then, hear from Kim Kardashian’s personal makeup artist, Mario Dedivanovic (aka @MakeupbyMario), who demo’d his “set up/set down” technique using Laura Mercier’s new translucent loose powder glow. And, find out which dollar store and drug store products Meghan Markle’s makeup artist Daniel Martin has stashed in his kit at all times.

Your dainty podcast hosts inside Gucci’s bloom room

Your dainty podcast hosts inside Gucci’s bloom room

Finally, get the glow down on all of the exclusive swag—with pricing—that could be in store should Sephoria return for a second season. Custom eyeshadow quads that blend four different brands, lipstick cases that can be customized with one of your favourite selfies, and makeup sponges that match your foundation. We’re spilling the tea on what really put the euphoria in Sephoria.

Products mentioned in this episode: Marc Jacobs Dew Drops Coconut Gel Highlighter; La Mer Crème de la Mer; Pat McGrath Labs Lust: Mini Matte Trance Trio; Becca x Chrissy Teigen Glow Kitchen Kit; Beauty Blender Bounce Liquid Whip Long Wear Foundation; Fenty Beauty Fairy Bomb; Atelier Cologne Pacific Lime Fragrance; Sol de Janeiro Brazilian Bum Bum Cream; Milk Makeup Blur Stick Mini; Sephora Collection #Lipstories Lipstick; Ardell Lashes; Laura Mercier Translucent Loose Setting Powder Glow

Ep 34 - CND Co-Founder Jan Arnold On Cracking Shellac & Our Review of Shellac Luxe

Jill and Carlene with CND Co-Founder Jan Arnold

Jill and Carlene with CND Co-Founder Jan Arnold

It's not often that a true beauty invention comes along, setting a new standard and spawning legions of knock-offs. But that's exactly what happened when the awesome Jan Arnold, co-founder of CND, shook the beauty industry with the first-ever hybrid gel polish, Shellac, back in 2010. Suddenly, women could walk out of nail salons in seconds, grabbing their keys without a worry in the world about damaging their perfect, gel-look manicure—that could last up to an astonishing four weeks.

Jan Arnold's nail art by Montreal artist  @tamaradilullo

Jan Arnold's nail art by Montreal artist @tamaradilullo

Fast-forward to summer 2018 and CND—short for Creative Nail Design—has introduced Shellac Luxe, a new alternative promising faster removal (the O.G. takes ten minutes of in-salon acetone removal). Stay tuned until the end of the episode to hear Jill and Carlene's candid review on how this edition does—or straight doesn't—measure up... Plus, get an earful about the Insta-bait outfit, designed by The Blonds, that Jan Arnold wore to introduce Luxe to nail pros!

A corset by New York designers The Blonds, made of hundreds of faux Shellac nails

A corset by New York designers The Blonds, made of hundreds of faux Shellac nails

Family Business: CND Co-Founder Jan Arnold's Father and Mother

Family Business: CND Co-Founder Jan Arnold's Father and Mother

But the mind-blowing doesn't stop there. Find out how innovation has been baked into CND's DNA from its very first invention, born out of her father's dentist's office forty years ago. More beauty trivia: CND pretty much invented the concept of nail trends backstage at Fashion Week. Don't miss the ballsy moment responsible for changing the way designers like Oscar de la Renta, Alexander Wang—and let's face it, the world—would come to embrace high-fashion nails, ultimately leading to what we now know as nail art today.

Products mentioned in this episode: CND Shellac Gel Polish; CND Shellac Luxe Gel PolishCND Vinylux Long Wear Polish; CND Solar Oil Nail & Cuticle Conditioner



Ep 18 - The Glow Down Featuring Goop Beauty Director Jean Godfrey June

Jean Godfrey June, Beauty Director of Goop.com

Jean Godfrey June, Beauty Director of Goop.com

beauty closet-lucky.jpg

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Excuse us while we Fan Girl for a moment. When it comes to beauty editors, there's almost no one we hold in higher regard than Jean Godfrey June, the au natural Beauty Director of Goop.com and former beauty director at Lucky Magazine. June's column at the latter outlet, called "The Beauty Closet" (who can forget those era-defining illas?), earned maximum respect for its just-between-us-BFFs writing style at a time when meaningless magazine-speak was very much the norm. 

June earned a devoted following long before influencers were even a thing and we were so excited to get her into the studio to chat about which all-natural products she herself uses everyday, plus, tips on how to detox your beauty routine. (P.S. Goop by Juice Beauty is now available at Detox Market!) And we couldn't let her go without finding out what it's like to work with the Gwyneth Paltrow on a daily basis, including what the actress-cum-beautypreneur wore for their beach-side job interview!

Gwyneth Paltrow Goop Cover Mud

Lastly, find out which new products are notable this month from Glossier, Clinique and a first at drug stores from Burt's Bees!


Glossier Solution
Clinique x Marimekko

Ep 14 The Glow Down: What's up with cannabis beauty? We check out a foundation with 8,000 shades & chat with beauty podcaster Emma Guns!

Welcome to our latest episode of The Glow Down! We are so excited to chat with fellow beauty podcaster Emma Gunavardhana of The Emma Guns Show! This U.K. based former print editor started out at O.K. Magazine before venturing into the world of audio storytelling. She's a host with heart, covering topics from red lipstick (empowering or beauty myth?) to coping with panic attacks. We love how she brings us all the feels no matter what she's talking about! Find out what her most memorable celeb encounter was back when she was a baby beauty editor, and which red lippie won her #RedDread project. #oneredforall?

Emma Guns #RedDread

We also give you the complete #GlowDown on the latest (and greatest?) custom foundation that's just landed in Canada: Lancôme Le Teint Particulier. How's it living up to the hype?

Lancome custom foundation station

Lancome custom foundation station

April Van Der Pop 

April Van Der Pop 

And finally, what's the buzz on cannabis beauty? Carlene first wrote about this trend in The Coveteur a few months ago and this week we chatted with Odessa Paloma Parker, a Head of Content at Tokyo Smoke,  a lifestyle brand with high end coffee, an elevated retail experience and its signature collection of smoking accessories and founder and CCO of Van der Pop, April Pride. Her hemp self-care line is just the tip of the next big beauty wave coming to a state or province near you?

Products mentioned in this episode: Lancôme Le Teint Particulier; Fenty Beauty By Rihanna Pro Filt'r Soft Matte Longwear Foundation; Van der Pop Forget Balm; Astral Face & Body MoisturizerMarley Naturals Hemp Seed Hand CreamWhoopi & Maya Soak Medical Cannabis Lavender Bath Soak; LORD JONES PURE CBD PAIN & WELLNESS FORMULA BODY LOTION; Hemp Soap on a RopeBourjois Lipstick; Chanel Rouge Allure Luminous Matte Velvet Lip Colour in La Fascinante; Bobby Brown Art Stick in Harlow Red; Charlotte Tilbury Eye Shadow Palette in Golden Goddess; Charlotte Tilbury Eye Pencil in Elizabeth Violet; Nivea Soft; Tata Harper Illuminating Eye CreamFenty Beauty Stunna Lip Paint Longwear Fluid Lip Color; Astral Moisturizer


Ep 13 - Drunk Elephant Skincare Founder Tiffany Masterson

Drunk Elephant Founder Tiffany Masterson and Breaking Beauty Podcast

In this episode, we chat with the founder of Drunk Elephant Skincare, Tiffany Masterson - it's the fastest-growing skincare line in Sephora's history, despite only hitting the shelves in July 2014 and just recently launched in to Canada and Australia. According to Women's Wear Daily, its sales in 2016 were between $25 and $30 million dollars and it's on track to double that revenue this year. 

This Texan mother of four had dreams of having a big family - not of creating multi-million dollar beauty revolution. She was always interested in skin health though. She started out selling an imported bar soap to soothe sensitive skin before a stint at selling Arbonne. But it wasn't long before she took her passion to the next level and started researching how to formulate with little more than Google and a white board and the next thing you know, Drunk Elephant was born. The name Drunk Elephant is rooted in a myth that says the elephants love to eat the fruit that has fallen from Marula trees. Once eaten, fermenting occurs inside their very large tummies and the elephants become drunk!

Designed for sensitive skin types, her goal is to create highly active products that prioritize skin health. 
She pioneered what she calls "clean-clinical" – marrying the best all-natural ingredients with the best man-made, safe synthetic ones.

Find out just how did it get its funny name, which products are worth the spend because they are a bit of an investment (like $90 for their Virgin Marula Luxury Facial Oil and $112 for their famous Drunk Elephant T.L.C. Framboos™ Glycolic Night Serum, what it's like to be a self-taught formulator, who her famous childhood best friend is that's responsible for her most embarrassing beauty moment and (it's got a celeb twist!) and what this super buzzy brand is working on next.

Hosts: Carlene Higgins and Jill Dunn
Audio production: Olivia Nashmi
Theme song: Cherry Bomb by Saya

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Get social with us and let us know what you think of the episode!



Ep 11 - Emily Weiss, CEO and Founder of Glossier

Emily Weiss Glossier Canada

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She's the Founder and CEO to watch, and she started a revolution with Glossier, a millennial beauty brand that's commanded line-ups around the block with its era-defining pink-and-white packaging and its inclusive, raw beauty campaigns. She's Emily Weiss, and she's the 32-year-old  New Yorker fronting Entrepreneur Magazine and Forbes' lists alike. 

Find out why the other leading beauty brands are chasing Glossier's "v-commerce" business model (we didn't know what it was either!); learn the secrets behind Emily's editorial roots - including whose bathroom was the most epic for #TopShelf, her art for crowd-sourcing the brand's next innovations; and what she really remembers about those days interning at Vogue and making her debut on The Hills.

But most importantly, why is Glossier's Boy Brow the number one best-seller, exactly? We weigh in with our review of the most iconic product. Plus, don't miss Emily's personal beauty hacks—and what she wore to our interview.

And finally, hear from the Glossier fan girls IRL, who we turn the mic over to in this revealing, femmes-first episode.

Products mentioned in this episode: Glossier Boy Brow; Glossier Cloud Paint; Glossier Milky Jelly Cleanser; Glossier Body Hero Daily Body Wash and Perfecting Cream; Benefit Gimme Brow; Chanel Sourcils de Chanel Brow Powder Duo; Clinique 3-Step; Stila Eye Shadow in Kitten

Ep 10 - The Glow Down featuring Petra Collins at Toronto Fashion Week, mad TIFF sightings, Celeb Makeup Artist Patrick Ta and alll the Fenty Beauty Scoop

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September 20, 2017

Welcome to the latest episode of Breaking Beauty's mid-month episode, #TheGlowDown! This one's a love letter to Toronto—an ode to everything that's been poppin' off this month. 

Carlene delivers the scoop on Toronto Fashion Week (including insider secrets from Canadian photographer and Gucci muse Petra Collins who spoke to an intimate crowd at TFW's Fashion Talks session) and we go deep on the hidden meanings in Selena Gomez's "Fetish" video, which Petra directed. 

Photo:  @chadwicktyler  via @petrafcollins/Instagram

Photo: @chadwicktyler via @petrafcollins/Instagram

Speaking of Gucci, we do a spray-and-tell with Gucci Bloom - a fragrance fronted by Gucci gal Petra Collins herself, Hari Nef and Hollywood royalty, Dakota Johnson. Trust - it's not what you'd expect.

Gucci #inbloom

Plus, we detail all of the standout red carpet beauty moments at TIFF  -- here's a hint -- the straightest hair didn't belong to any actress, and Carlene reveals the new must-have lippie in her Chanel handbag.

Oh hi, Nicole Kidman, we'll just be up here in the L'Oréal VIP suite

Oh hi, Nicole Kidman, we'll just be up here in the L'Oréal VIP suite

Jill checks in with King of Highlighter (and Kiss New York Pro spokesperson), Patrick Ta, tells us the craziest place he's ever done Chrissy Teigen's makeup!

Patrick Ta knows what to do in the presence of a Ring Light

Patrick Ta knows what to do in the presence of a Ring Light

nd talk about burying the lede... last but not least, we phone-a-friend, Victoria DiPlacido from ELLE Canada to go behind the scenes at the Fenty Beauty Launch Party in New York.

Fenty Beauty -- what's good? 

Fenty Beauty -- what's good? 



Products mentioned in this episode:

L'Oréal Paris Colour Riche Matte Lip in #405, Doesn't Matter; Kiss Lash Couture Faux Mink Collection; Kiss Blooming Lashes; Kiss Pro Halo Strobing PaletteGucci Bloom Eau de Parfum; Fenty Beauty By Rihanna Pro Filt'r Soft Matte Longwear Foundation; Sephora + Pantone Color IQ

Get social with us and let us know what you think of the episode!

ELLE Canada Rihanna Cover - pick up their October 2017 issue on newsstands now (RiRi's famous friends ask her q's)  

Ep 07 - Rodial & Nip + Fab Founder Maria Hatzistefanis

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Maria Hatzistefanis is such a beauty boss that she's created not one, but two, blockbuster beauty brands in less than 20 years. Also known as the street style-leaning Instagrammer @MrsRodial, her luxury line, Rodial, is known for its headline-grabbing ingredients like "snake serum." A unit of the brand's Dragon's Blood Sculpting Gel sells every minute around the globe; even Kate Moss is a super fan of the skincare and Kim Kardashian's makeup artist, Mario Dedivanovic, @MakeupByMario is a fan of their makeup. Meanwhile,  Nip + Fab is like Rodial's kid sister brand—POW ingredients at drugstore prices (pssst... Kylie Jenner can't get enough). And in this episode, you'll hear the bombshell that's coming from Nip + Fab next.

Plus, listen in on Maria's highs (landing said Jenner as the first face of Nip + Fab, a mentor spot on the Project Runway spinoff Fashion Startup) and lows (getting fired sucks, just ask Carlene, who overshares again in this episode) and how it takes both ups-and-downs to make for the damn good stories she's written about in her new book, How to Become an Overnight Successavailable now on Kindle and Kobo. Ready to hear the Coles notes?

Products mentioned in this episode:
Rodial Glamoxy Snake Serum, Rodial Dragon's Blood Sculpting GelNip + Fab Daily Fix Glycolic Cleansing PadsIndeed Labs, The Ordinary Skincare

Ep 05: Fresh Co-Founder Lev Glazman

Fresh founder Lev Glazman.jpg

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Dreams do come true people. We are beyond excited to launch episode 5, featuring one of the original inspirations for the Breaking Beauty Podcast!!  Grab a glass of rose (or, vodka?!), because Lev Glazman, co-founder of Fresh, is a master storyteller of the highest beauty order. 

Growing up behind the Iron Curtain, Glazman knew the power of beauty products better than anyone. Find out how his childhood, marked by moments sneaking through the black market for contraband perfume, foraging for berries by dawn to make his OG face masques and even a stint cleaning houses, would lead to a global empire.

Why is the brand’s iconic Crème Ancienne, a worth-the-spend cold cream based on a 2,000-year-old recipe, made by monks from the Czech Republic? What was Glazman’s single scariest moment when he thought they may go bankrupt? Why does Jill still keep her tattered and torn Fresh Oval Soaps on display in her bathroom? And finally, what does the co-founder have brewing next? (We’ll give you a hint, it’s NOT a beauty product and fellow industry mega Bobbi Brown is headed in the same direction.)

Allllll the answers, in this episode.

Products mentioned in this episode: Fresh Sugar Lip Treatment, Fresh Creme Ancienne, Fresh Black Tea range, Fresh Vitamin Nectar Vibrancy-Boosting Mask & Moisture Glow Cream, Fresh Oval Soap; Thierry Mugler Angel; Chanel No. 5

Ep 04: Caudalie Founder Mathilde Thomas

Mathilde Thomas in L'Appartement Caudalie in New York

Mathilde Thomas in L'Appartement Caudalie in New York

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Parisian women are world-renowned for having that je ne sais quoi—rumpled hair that lands just so, barely there makeup and healthy-looking skin synonymous with classic beauties like Francois Hardy, Brigitte Bardot and modern day muses like Lea Seydoux and self-taught makeup artist and YouTube star, Violette. When you think about the French lifestyle (noshing on cheese and croissants and drinking red wine daily) without ever gaining a pound, you know they're on to something. 

In this episode, we explore that very French Paradox with Mathilde Thomas, co-founder of Caudalie Paris.  (The woman has literally written a book on the subject!) For the uninitiated, Caudalie is an all-natural skincare line started in 1995 at a centuries-old vineyard that Thomas' family owns in Bourdeaux, France called the Chateau Smith Haut Lafitte.  The star ingredient, a polyphenol called resveratrol, is extracted from the seeds and skin of grapes. A natural antioxidant, the active has been proven to be even more powerful than vitamin E (whoa!). Much the way drinking a glass of reservatrol-rich red wine a day has been known to help stave off heart disease, so too does applying the cream have benefits for your skin.

Twenty years after its birth, Caudalie's most iconic product, Beauty Elixir, sells every 30 seconds around the globe. Discover why celebrity makeup artists have been relying on it to create a dewy glow for the past 20 years (they basically built a cult following.) Editors and fans clamour for the brand's luxe spa services, too, like the cabarnet body scrub. Available on almost every continent, Thomas is now launching a new concept spa that will re-invent the treatment experience. Titled L'Appartment Caudalie, the first location, in the Upper East side of Manhattan, is a four-cabine skincare sanctuary where you might even brush shoulders with a supermodel. Find out who we encountered on our day at the spa, what Jill did to mortify herself during the interview and more inside secrets in episode 4.

Products Mentioned in this Episode: Caudalie Beauty ElixirCaudalie Vinoperfect Radiance Serum; Caudalie Concentrated Brightening EssenceProvince Apothecary Custom Facial; Skinceuticals Resveratrol B E; Bite Beauty Amuse Bouche Lipstick.

The stunning interior of L'Appartement Caudalie in New York 

The stunning interior of L'Appartement Caudalie in New York 

Mathilde's book "The French Beauty Solution." 

Mathilde's book "The French Beauty Solution." 

A custom light fixture, fashion to look like a grapes cluster

A custom light fixture, fashion to look like a grapes cluster

Ep 03: Barb Stegemann, Founder of The 7 Virtues perfumes

Barb Stegemann The 7 Virtues

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It's not often that an act of war is the impetus for creating a beauty brand, but in our third episode, you'll find out exactly why single mom Barb Stegemann was compelled to create an all-natural, fair trade fragrance empire from her garage with nothing more than a Visa card, steely determination and a set of seven philosophical virtues to guide her: beauty, wisdom, wonder, moderation, justice, courage and truth. Voila, The 7 Virtues were born.  

Seven years and a million dollars in sales later, Stegemann is not only a successful businesswoman, but a motivational speaker. And now, her story is the subject of a poignant documentary called Perfume War , earning accolades at the Sonoma and Sedona International Film Festivals (and will be in wider distribution soon). 

We get the scoop on what the future holds including being hand-picked by Sephora for its 2017 Sephora Stands Accelerate program. Plus, get a sneak peek of a new range of kick-ass, vegan lipsticks that will launch just in time for International Women's Day 2018—and rival some of the most fashion forward brands lining store shelves in colour payoff, pigment and finish. 

Stegemann offers up her candor about the ups and downs of life as an social entrepreneur - she's just as focused on building better lives for the most vulnerable people around the globe as she is about turning a profit. Unlike most other brands, The 7 Virtues is about perfumes with purpose, offering a second life to those in war-torn nations. Tune in to meet the powerhouse mind behind the mega movement.

Sister Pact: The Aussie Twins Taking Green Beauty Brand Dr. Roebuck's From All-Purpose to Ultra Bespoke

Dr. Roebucks sisters

There are lots of words you expect to read on a "green" beauty product label like: natural, ethically-sourced, paraben-free, etc. But "custom," "anti-aging" and "clinically-tested" usually aren't among them. That's what makes Dr. Roebuck's, a family brand cooked up in Sydney, Australia so special.  

Dr. Roebuck wanted a salve to soothe the eczema that afflicted his identical twin infants, Zoe and Kim. It was compounded by a local pharmacist and kept in the fridge for the whole family to use.

Fast forward nearly four decades later, and those very same daughters are upgrading the range from simple, skin-soothing, hand-crafted salves to potent anti-aging serums, eye creams and custom treatments slick enough for the ultra chic counters of Holt Renfrew.

Sitting down with Kim and Zoe who finish each other's sentences (not surprisingly!), the first question is obviously what it's like to work one's sister. "We keep each other going - it's a lot work right? So much respect to those ladies who did it on their own - like Bobbi Brown and Jo Malone and women like that. Kim is Marketing Director and I am the Creative Director so we don't step on each others toes. But we do have to go to dinner and say - ok, no work talk!" 

In honour of Earth Month, the twins launched a luxe pop-up shop at Holt Renfrew in Toronto where you can custom-blend your serum tailored to your skin type (it's expected later this year in Vancouver - stay tuned). Fill out a digital survey and on the spot you get a customized serum, hand-crafted by one of their skin therapists. "You'll also get recipes that can help heal any skin ailments like inflammation or redness," says Kim, drawing from their own hyper healthy upbringing–like only being able to eat carob instead of chocolate. 

Staying true to their real simple roots, the brand's R&D has an equally homegrown feel. "All the formulations are created five minutes from my house," says Zoe, who notes there's a minimum of nine active ingredients in each serum. "We know the supply chain, where it's being refined and what's in it. For instance, Rosehip oil can be bought synthetically and cheaply but not in this case – our father's name is on the box so we would never do that." 

Dr Roebuck Custom Serum Holt Renfrew Jill Dunn
Dr Roebuck Custom Serum Holt Renfrew