It’s official, Breaking Beauty fans can’t get enough of clean beauty (hat-tip to listeners who filled out our survey for that intel!) In today’s episode, we bring you the origin story behind W3ll People — one of the O.G. all-natural makeup brands founded in Austin, Texas back in 2008. (Psst: Shailene Woodley is a fan!) We sit down with co-founder and makeup artist Shirley Pinkson, who trained under makeup master François Nars before setting out to create a green beauty dupe of “The Multiple” – and a whole wardrobe of good-for-your-skin cosmetics .
Find out how Shirley created a dream team with college pals, cosmetic dermatologist Dr Reneé Snyder and marketing guru James Walker – and the secret to maintaining a friendship through thick and thin. Then, Jill and Carlene weigh in with their honest review of W3ll People’s award-winning Expressionist Mascara, and give you the scoop on the sister wand launching next month. Plus, find out why W3ll People’s prices have been getting more accessible of late, and big news on which retailer will begin carrying the line by the end of this year.
Thank you to our show sponsor, Four Sigmatic!
Four Sigmatic has a special offer for Breaking Beauty listeners. If you head to foursigmatic.com/beauty you can receive 15% off your Four Sigmatic purchase or use discount code BEAUTY at checkout.