Pinch us! In this Hollywood edition of Breaking Beauty, we sat down with Shannon Dellimore, co-founder of the one and only GlamGlow. One of the fastest growing indie beauty brands around, GlamGlow launched in 2011 with just one product: a mysterious mud that had been passed around from celebrity to celebrity in unmarked jars to clear up imperfections and create a spa-style glow in 15 minutes flat. (Check out an early prototype of the packaging designed by her daughter, below, cuuute.)
But this isn’t just a studio recording y’all. We were lucky enough to be invited into Glam Land—the posh HQ housed in a 1920s mansion in the Hollywood Hills. Find out the hidden secrets behind the Tudor walls, as Shannon reveals the star-studded story behind how the original YouthMud came to be. Then we go deep on the beloved follow up—SuperMud Clearing Treatment Mask—that earned a spot as Sephora’s top selling mask for three-years straight, not to mention being awarded Allure’s Best in Beauty three years in a row thanks to its activated charcoal formula blended with six (!) acne-obliterating acids.
GlamGlow broke onto the scene with its laser focus on instant, transformative results—a ‘masking’ brand before K-Beauty sheet masks were even a glint in any self-care enthusiast’s eye. It broke the internet, too, with a mind-blowing Sonic the Hedgehog collaboration that would lead to many more glittery… greats or gimmicks? Shannon answers that precise question, and lets us in on GlamGlow’s next move, including a hint that a certain cult-product may soon have some little sisters in store.
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