Ep 77 - W3ll People Co-Founder Shirley Pinkson

Well People Co-Founder Shirley Pinkson

Well People Co-Founder Shirley Pinkson

It’s official, Breaking Beauty fans can’t get enough of clean beauty (hat-tip to listeners who filled out our survey for that intel!) In today’s episode, we bring you the origin story behind W3ll People — one of the O.G. all-natural makeup brands founded in Austin, Texas back in 2008. (Psst: Shailene Woodley is a fan!) We sit down with co-founder and makeup artist Shirley Pinkson, who trained under makeup master François Nars before setting out to create a green beauty dupe of “The Multiple” – and a whole wardrobe of good-for-your-skin cosmetics .

W3ll People makeup (Image courtesy of Manrepeller)

W3ll People makeup (Image courtesy of Manrepeller)

Find out how Shirley created a dream team with college pals, cosmetic dermatologist Dr Reneé Snyder and marketing guru James Walker – and the secret to maintaining a friendship through thick and thin. Then, Jill and Carlene weigh in with their honest review of W3ll People’s award-winning Expressionist Mascara, and give you the scoop on the sister wand launching next month. Plus, find out why W3ll People’s prices have been getting more accessible of late, and big news on which retailer will begin carrying the line by the end of this year.

Products mentioned in the episode: W3ll People Expressionist Mascara; W3ll People Multi Use Cream Stick; W3ll People Bio Bronzer Stick; Rahua Smoothing Hair Balm

Thank you to our show sponsor, Four Sigmatic!
Four Sigmatic has a special offer for Breaking Beauty listeners. If you head to foursigmatic.com/beauty you can receive 15% off your Four Sigmatic purchase or use discount code BEAUTY at checkout.



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Ep 23 Saje Natural Wellness Co-Founder Kate Ross LeBlanc

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Saje Co-Founder Kate Ross LeBlanc (left) with Breaking Beauty Podcast's Jill Dunn

Saje Co-Founder Kate Ross LeBlanc (left) with Breaking Beauty Podcast's Jill Dunn

In honour of Earth Month, we are practically giddy to present Saje, a Canadian wellness brand that's grown to over 70 stores across North America. Given that the 'wellness' category is poised to be the next trillion dollar industry, you'll hear why this little shop of essential oil-based remedies keeps growing even in the midst of a notoriously difficult retail landscape. With over 500 products already, the brand's loyal clientele demanded a non-toxic home cleaning line, and this week, they delivered. And you’ll learn why celebs like Hailey Baldwin have been seen toting Saje's Pocket Pharmacy. (They’re so cool, they even have their own podcast called Well Now.

Hailey Baldwin totes Saje Pocket Pharmacy with Kendall Jenner in New York

Hailey Baldwin totes Saje Pocket Pharmacy with Kendall Jenner in New York

In this episode, Co-Founder Kate Ross LeBlanc takes us way back to Saje's roots, with a jokes story about how she first met her husband and fellow Co-Founder Jean Pierre LeBlanc during a little game of road racing (vroom, vroom). Listen in as LeBlanc shares the backstory on how Saje's very first product—still the best-seller today—Peppermint Halo, came to be. Plus, Carlene divulges her favourite self-care product from the range that beat out so many other all-natural competitors she's tried to date!

Finally, find out Kate's thoughts on the "Skincare's Backlash Against Essential Oils" debate of late, including, how Saje manages to live up to its tagline "Nothing to Hide."

Saje Pocket Pharmacy

Saje Pocket Pharmacy