Anyone clocked the latest shaving ads that feature fluffy limbs, bushy pits and full-on pubic hair? With the cultural shift toward body and acne positivity, body hair acceptance is the next frontier in beauty realness. In today’s episode, Carlene and Jill discuss the merits of these latest marketing campaigns that (surprise!) are still trying to sell you a new razor. First we zoom in on Billie, the Serena Williams-backed company that’s leading the charge with its #projectbodyhair initiative that reinforces the fact that shaving is a choice.
We also break down the meaning of the “pink tax” and what some brands are doing to fire back. Next, we take a look at the industry giants duping the indie brands with radically different ads featuring women of all shapes, sizes, ethnicities and skin conditions compared to the svelte, pale and completely hairless models of years past. Full disclosure: Carlene and Jill still shave, wax and gadget their way to a hair-free aesthetic (in some body areas, anyway).
In this Damn Goods episode, Jill test drives the newest offerings in drugstores, including innovations that promise you can shave up and down, not to mention side-to-side. Meanwhile, Carlene gets down with some chic new safety razors that lean into zero waste. (Given that two billion plastic razors end up in landfills every year, you’ll definitely think twice next time about ever reaching for a disposable again!) In-grown hairs? We got you with the winning solutions on that front, too…
Products mentioned in this episode: Billie Razor; Aveline Razor; Flamingo Body Wax Kit; Gillette Venus Platinum Extra Smooth Metal Handle Women's Razor; Schick Intuition f.a.b.; Well Kept Safety Razor, Well Kept Shave Oil; Oui Shave The Rose Gold Single-Blade Razor; Oui Shave Neroli Shave Oil; Silk’n Infinity Hair Removal Device; PFB Vanish plus Chromabright for Ingrown Hairs; Princereigns Ingrown Hair Serum