Ep 243 – It’s Giving Glossy: Why K18’s Transformative, 4-Minute Hair Mask is *Actually* Legit with Co-Founders Britta Cox & Suveen Sahib

September 14, 2022

A photo of K18's Co-Founders Britta Cox & Suveen Sahib with Ep. 243 written over it

It’s what Kim Kardashian has been using to keep her bleach blonde mane smooth and shiny, so what makes the K18 hair mask so #DamnGood? Co-founders and husband-and-wife duo Suveen Sahib and Britta Cox are here to reveal the secrets behind the TikTok-approved K18 hair mask that’s like “silk-in-a-bottle.”

A photo of Kim Kardashian with Blonde Hair at the Met Gala in Marilyn Monroe's dress

Kim Kardashian is reportedly a fan of K18

In today’s episode we find out:

  • What K18 is, how it works and why the technology is like “Retinol for your hair.
  • What makes K18 different from other bond builders like Olaplex
  • How to work K18 into your haircare routine, including for curly hair types
  • Why some users may not be getting all of the benefits of K18 (hint– it could be your shampoo!
  • How the quick-drying, anti-breakage Aquis hair towel is linked to the science behind K18
  • What the founders have up their sleeve next
A promotional shot of the K18 products, including two shampoo's and one conditioner

K18’s Newest Launch, Shampoo

*Exciting news – we’re doing a giveaway of K18. Follow us on TikTok and Instagram where we will reveal more details soon!

Mentioned In This Episode:

*Some Affiliate Links Below*

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*


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For More Great Founders, Check Out These Past Episodes:

Ep 238 – The Secret To Nude Lips, Unlocked With CTZN Cosmetics Founders Aleena, Aleezeh and Naseeha Khan

Ep 224 – Stila Founder Jeanine Lobell Breaks The Beauty Mold With Her New Makeup Subscription Line, Neen

Ep 221 – Saie Founder Laney Crowell On What Clean Beauty Means Now, Building Best-In-Class Formulas & Introducing “The Concealer From The Future”