Ep 251- Everything Matilda Djerf Touches Turns To Gold: Curtain Bangs, Ballet Flats and Next, Your Preloved Trousers

November 9, 2022

A photo of Jill Dunn, Matilda Djerf, and Carlene Higgins with Ep. 251 Matilda Djerf written over it

If you’ve ever wondered who’s responsible for making curtain bangs, ballet flats and Hulk-sized blazers go street-viral, blame it on It Girl du jour, Matilda Djerf – the fluffy-haired, 25-year-old TikTok phenom is probably already influencing what’s in your cart – even if you don’t know it yet. She of Farrah-Fawcett locks is the Swedish entrepreneur that’s earned a devoted fan base who follow – and purchase – her every move, be it a haphazardly thrown on claw clip or the $600 Dyson Air Wrap. 

A crop of an article of Matilda Djerf being featured in the New York Times

Matilda Djerf in The New York Times

Today, we sit down with the 25-year-old influencer to chat about the secrets behind #MatildaDjerfHair, why she turns down invites to Paris Fashion Week and the deets behind her sustainable and inclusive fashion brand, Djerf Avenue, set to hit sales revenues of $22 million this year alone. Plus, with news of a re-sell site set to launch any day, is Matilda Djerf starting her own beauty brand next…?!

What You’ll Discover In The Episode:

  • Why Matilda won’t support certain fashion houses, and the ethics behind her own fashion brand
  • How Djerf Avenue’s new circular re-sell site will work
  • The celebrity skincare line, brow gel and hair product she uses to get the signature Matilda Djerf esthetic
  • Why the influencer can’t get behind most drugstore beauty brands
  • What she really thinks about all of those Dyson AirWrap knock-offs!
  • What products she thinks are *still* missing from the beauty world
  • How Matilda overcame orthorexia, and how she approaches a healthy mindset now
  • The self-care habits, workout and books Matilda relies on to stay balanced

Psst! Join us over on TikTok @breakingbeautypodcast for a fun behind the scenes where Matilda shows us everything in her designer bag!

Mentioned In This Episode:

*Some Affiliate Links Below*

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*


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For More Viral Stars, Check Out These Past Episodes:

Ep 214 – What’s Poppin’?! Meet The TikTok-Famous Makeup Artist Who’s Single-Handedly Making Beauty Products Go Viral, Mikayla Nogueira

Ep 242 – Hyram Yarbro’s 2.0: What Comes After TikTok, Canceling “Brutally Honest Reviews” & The Truth About Launching His Own Skincare Brand

Ep 230 – Charlotte Palermino on Quitting Clean Beauty, Why Skincare Dupes Aren’t a Thing & Her First Impressions of Rhode Skin!