Ep 311 – Fave Products of 2023, PR Moves, Flop Eras and More With “The Internet’s Agent” Robyn DelMonte AKA GirlBossTown. Plus! The 2024 Beauty Aesthetic

December 13, 2023

Robyn DelMonte of @girlbosstown is the TikTok creator to follow for seriously astute, funny and shockingly accurate “PR moves” in the world of business, beauty and celebrity. The self-described “Internet’s Agent ” launched a full-fledged consulting business from her couch — providing Gen Z advice to brands like Dunkin, Bliss, Xfinity and many more.

A member of the Forbes 30 Under 30 List, Robyn joins us today to break down the biggest beauty moments of the year, from the magazine cover stars that got us gossiping to the viral moments that money simply can’t buy. Stay tuned to find out which beauty brand is currently in its flop era – plus, Robyn forecasts the next trends in 2024.

What you’ll hear in the episode:

  • How brand trips could be re-imagined, according to the TikTok-appointed PR guru
  • The “PR move” she thinks Sofia Richie should do next
  • What “face privilege” awards you in the world of Hollywood haircuts
  • Move over, Baccarat Rouge 540 – are gourmand fragrances making a comeback?
  • In partnership with Macy’s, the winter skin musts that Jill is taking into 2024 (Pssst! Find Macy’s gift cards in store, in the Macy’s app or at macys.com/giftcards.) 

Meghan Markle in Suits

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Mentioned In This Episode

*Some Affiliate Links Below*

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*


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If you’re feeling crunched for time, get all the gift inspo using Macy’s Gift Finder. Check out macys.com/giftfinder to find that perfect present.

“Hair goes in, curl comes out. Just like magic!” Shop Curl Secret by Conair now available at all major retailers.


For More Viral Moments, Check Out These Past Episodes

Ep 266 – What The Latest Cosmetic Regulations Mean, Nanoparticles in Sunscreen and RIP Beauty Innovation (?!) With Cosmetic Chemist Ron Robinson

Ep 251- Everything Matilda Djerf Touches Turns To Gold: Curtain Bangs, Ballet Flats and Next, Your Preloved Trousers

Ep 277 – 🎨 15+ Ideas Guaranteed To Elevate Your Makeup Routine With Sofia Richie’s Makeup Artist Pati Dubroff