Ep 329 – 🚿 “We’re In The Shower With Her.” Kitsch Founder Cassandra Morales Thurswell on Creating Your “Everything Shower” Favourites, from Solid Shampoo Bars to Heatless Rollers and Her Next Big Idea: Cute Shower Filters for Your Hair

April 17, 2024

Whether it’s the satin pillowcase, minimalist scrunchies or the viral, XL heatless rollers, there’s a good chance that you have a Kitsch favourite in your beauty routine already. Today, Founder and CEO Cassandra Morales Thurswell traces the brand’s humble beginnings, from selling handmade hair ties door to door at the tender age of 25 to creating a solid shampoo bar that sells every 5 seconds, to Kitsch’s status as one of the Most Innovative Brands of 2024, as deemed by Fast Company.

Tune in to learn about:

  • How Cassandra created a multi-million dollar brand on optimism –  without an MBA
  • What happens when you’re not a forward-facing founder (shy types, listen up!)
  • What it takes to earn “Woman-Owned” Certification
  • Why her new, filtered shower head is totally different from ones you’ve seen in the past (and how it can benefit your hair and skin!) 
  • What is the Kitsch Beach House and can anyone rent it??!

🚨 Psssst…Great news everyone!  We are hosting a live event with our friends at Nudestix to help celebrate their 10th anniversary with some surprise beauty guests! 

Join us for lively conversation, makeup touch-ups and good eats by Nutbar

  • Date: Thursday April 25th
  • Time:  1pm-2:30pm EST
  • Location: Space on King, 300 King St. East in Toronto
  • RSVP now, it’s free! All you have to do is click this link to reserve your spot.  
  • And you know we’ve got you covered with some #DamnGood gift bag swag (worth $600!), stocked with some of our Nudestix Faves.

Mentioned In This Episode

*Some Affiliate Links Below*

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*


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Macy’s has partnered with Trust for Public Land’s Community Schoolyards. Together, they are helping bring more parks to more people by transforming vacant schoolyards into green spaces to help ensure healthy, livable communities for generations to come.
You can donate online or in store, and learn more at macys.com/purpose.


For More Great Hair Care Tips, Check Out These Past Episodes!

Ep 327 – Legendary Hairstylist and Mane Founder Jen Atkin On The One Hair Tool That Got Her Celebrity Friends Buzzing, Pro Tips For Styling Curls That Last and Why It’s High Time We Retire Trends

Ep 243 – It’s Giving Glossy: Why K18’s Transformative, 4-Minute Hair Mask is *Actually* Legit with Co-Founders Britta Cox & Suveen Sahib

Ep 19 – Invisibobble Co-Founder Sophie Trelles-Tvede