Ep 343 – The Backstory Behind The #1 Ranked Hair Care Brand at Sephora with Amika CEO Chelsea Riggs. Plus: The New Product Drop to Help You Ace the “Fluffy” Hair Trend!

July 24, 2024


We took a trip to New York with Amika to learn all about the colourful brand behind the #1 dry shampoo in prestige hair care! Listen in as Amika CEO Chelsea Riggs delivers the scoop on the viral thermal round brush that helped usher in a fluffy hair revolution, what makes Amika’s best-selling Perk Up Dry Shampoo so damn good and, the brand new Volumizing Rising Star collection (oh my!) destined for your next big hair day.

Plus, you’ll find out:

  • Why Amika is the #1 hair brand ranked on Sephora.com (based on traffic to the website,) offering up formulas for eleven different hair types and textures 
  • How to achieve the fluffy hair trend at home, with Chelsea’s personal tips on boosting thin strands, from haircut to blowdry and beyond
  • How Amika builds allyship within the company – with lessons for indie brands who lost their footing this year (ahem)
  • What it takes to earn B-Corp certification – and why it matters to us as consumers
  • Why Chelsea chooses to see the *positive* in a one-star review

Psssst! Visit @breakingbeautypodcast on Instagram to enter our Amika giveaway where 5 lucky listeners will win prizes worth approximately $250 USD!

Mentioned In This Episode

*Some Affiliate Links Below*
*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* 

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For More Amazing Founder Stories, Check Out These Past Episodes!

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