Ep 343 – The Backstory Behind The #1 Ranked Hair Care Brand at Sephora with Amika CEO Chelsea Riggs. Plus: The New Product Drop to Help You Ace the “Fluffy” Hair Trend!
July 24, 2024
We took a trip to New York with Amika to learn all about the colourful brand behind the #1 dry shampoo in prestige hair care! Listen in as Amika CEO Chelsea Riggs delivers the scoop on the viral thermal round brush that helped usher in a fluffy hair revolution, what makes Amika’s best-selling Perk Up Dry Shampoo so damn good and, the brand new Volumizing Rising Star collection (oh my!) destined for your next big hair day.
Plus, you’ll find out:
- Why Amika is the #1 hair brand ranked on Sephora.com (based on traffic to the website,) offering up formulas for eleven different hair types and textures
- How to achieve the fluffy hair trend at home, with Chelsea’s personal tips on boosting thin strands, from haircut to blowdry and beyond
- How Amika builds allyship within the company – with lessons for indie brands who lost their footing this year (ahem)
- What it takes to earn B-Corp certification – and why it matters to us as consumers
- Why Chelsea chooses to see the *positive* in a one-star review
Psssst! Visit @breakingbeautypodcast on Instagram to enter our Amika giveaway where 5 lucky listeners will win prizes worth approximately $250 USD!
Mentioned In This Episode
*Some Affiliate Links Below*
- Amika Perk Up Original Dry Shampoo
- Amika Big Hit Volumizing Shampoo
- Amika Big Hit Volumizing Conditioner
- Amika Rising Star Volumizing Finishing Spray
- Amika Perk Up Ultra Oil Control Dry Shampoo
- Amika Blow Out Babe Thermal Round Hair Brush
- Valera Professional Hair Dryer
*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
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