Ep 294 – Skincare Guru May Lindstrom on her Cult-Favorite “Blue Cocoon” Balm, Saying No To Retail and The Power of Small Batch Beauty

August 30, 2023

Carlene Higgins, Jill Dunn and May Lindstrom

In the spirit of slowing down – and soaking up every last bit of summer – this week we welcome May Lindstrom, organic skincare guru and founder of her eponymous luxury skincare line, May Lindstrom Skincare. May started crafting her addicting, aromatherapeutic concoctions from her kitchen back in 2008 – long before “clean” beauty was a buzzword. Today, beauty insiders covet her number one-selling “Blue Cocoon” balm, a magical blue tansy cure-all beloved by Tracee Ellis Ross and Sadie Sink, among others. 

In this week’s episode you’ll hear:

  • How May’s self-described “Little House on the Prairie” upbringing inspired her connection to plants and nature, the bedrock of her brand today
  • How the artisanal formulator went from living in her car in LA to training line chefs at one of Emeril Lagasse’s New Orleans’ hotspot restaurants to modeling – and ultimately, to respected skincare guru
  • Why May chose to pull her brand from top retailers in 2020 – essentially cutting her profit in half
  • The reason May Lindstrom products have a “born on” date affixed to every label
  • What we can expect from the brand next 

Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302. 


Mentioned In This Episode:

*Some Affiliate Links Below*

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

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For More Great Founders, Check Out These Past Episodes!

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Ep 234 – Supergoop! Founder Holly Thaggard on Creating a Sunscreen Wardrobe, The Truth About SPF 100 & What’s Up With PA+ Ratings

Ep 288 – What Too Faced Co-Founder Jerrod Blandino is Banking On Next: Diamond Care, Makeup Without Trolls and That Upcoming Madonna Beauty Collab

Ep 248 – Tracee Ellis Ross On Her Ageless Skincare Secrets, Deets On The New Hair Tales Documentary and One Thing No One Knows About Her