Ep 367 – Why This Under $30 Skincare Keeps Going Viral, pH Matters & The Lore of Brandon Truaxe with Indeed Labs co-Founder Dimitra Davidson
December 11, 2024
This week, we’re sharing the lore behind a sleeper hit brand that keeps going viral for its affordable, effective skincare, Indeed Labs. Sit in as Co-founder, President and CEO, Dimitra Davidson reflects on 15 years in the biz, taking us back to where it all began, with the late Brandon Truaxe, before an incident that would lead to his departure, and his own entrepreneurial journey with Deciem and The Ordinary.
You’ll discover:
- The story behind Indeed Labs’ very first product, a pioneering blurring cream created 15 years ago, that’s still going viral with beauty influencers today
- Dimitra’s candid take on the company’s early split from controversial figure Brandon Truaxe, on the cusp of an upcoming documentary on his life
- Details on the founder’s sophomore skincare brand, pH-in, and why its approach to acne care is unmatched – and free of harsh actives like benzoyl peroxide
- What the Indeed Labs president has up her sleeve for 2025
Mentioned In This Episode
*Some Affiliate Links Below*
- Indeed Labs Nanoblur Instant Skin Finisher Cream
- Indeed Labs Nanobronze Bronzing Drops With Cacao Seed Extract
- Indeed Labs In-Patch Pimple Patches
- pH-In Healthy Skin System
*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
Support our show by supporting our sponsors!
OUAI
Get on your OUAI to save for the holiday. Go to theouai.com for 15% off site wide and enter promo code BEAUTY15.
HILL HOUSE HOME
Get 15% off your order of $100 or more at hillhousehome.com with code BEAUTY15.
QUIP
Free your mouth today and save 20% site wide, plus, a FREE travel case and countertop stand at getquip.com/beauty.
HELIOCARE
Heliocare Daily Use Antioxidant Formula is a clinically proven, plant-derived supplement recommended by dermatologists across the country to provide an extra layer of skin defense and help maintain healthy skin. Visit LovelySkin.com/HCBB15 and use code HCBB15 at checkout for 15% off your Heliocare purchase.
Check Out These Past Episodes!
Ep 17 – Deciem’s The Ordinary Founder Brandon Truaxe
Ep 247- How-To Break Out Of A Makeup Rut With Boundary-Pushing Makeup Artist Donni Davy